Homepage selection criteria

With over 16 million unique visits each year from 160 countries worldwide, our homepage is a key method for communicating and engaging with a wide external audience including potential students, partners and members of our community.

Selection criteria

To be considered for inclusion on the homepage, a feature should support all three aspects of our mission, vision and identity and one or more of the areas in our Strategic Plan or core themes:

Mission, vision and identity

Our motto

What we stand for - 'to discover and understand the cause of things'.

We have a global reputation for research-led critical thinking.

Our impact

The difference we want to make - 'to improve the world'.

We aim to address the the biggest issues facing our world today.

Our approach

Down-to-earth, innovative, friendly and community-based - 'straight forward'.

We are endowed with the best qualities of the city – friendliness, independence and a preference for action over rhetoric.

Mission, vision and identity: more information

Strategic plan, 2010-2015

To be recognised worldwide for excellence in research-led learning and teaching and for research and innovation of the highest international quality
To be recognised worldwide for an outstanding and distinctive student experience which produces graduates who are in demand
Attract and retain the best students, staff and partners
Inspire and enable our students to stretch themselves and achieve greater things
To create an environment that enables all staff to achieve at the highest level
To provide learning and other developmental opportunities that transform the lives of students
To be known as a university which combines the highest academic standards with a commitment to realising the impact and public value of its activities
To be recognised for our interdisciplinary strengths and approach to important global challenges
To create enduring local, national and global partnerships/collaborations
To nurture a community in which equality and diversity contributes positively to student and staff experiences
To enhance how we administrate learning and teaching and research and innovation activities
To ensure we operate sustainably in the future
To safeguard the high quality of our student experience and support of staff
Encourage our students and alumni to care about their University and its future
To be recognised as a University that sets national and international research agendas in response to the needs of society

Strategic Plan 2010-2015: more information

Themes

Major faculty-specific projects
Our cross-cutting themes: Digital world, Healthcare and Energy

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