Albert Kobby Mensah
With a profound interest in politics and a long standing experience in marketing, I explore the world of Political Marketing, its development in Western democracies and how the paradigm is taking shape in Africa.
My research `Branding the Political Products: Forms and Strategies in the 21st Century Democratic Dispensation´ looks at how branding has been operationalised in a competitive political market place. The research aims to develop a strategic framework of Political Branding and its application in a competitive political environment.
I am an Associate member of the Chartered Institute of Marketing (CIM, UK) and a member of the Political Marketing Specialist Group of the Political Studies Association, UK. I am also the founder of `the Partisan: Campaigns and More,´ a political magazine in Ghana and have authored some book chapters and journal articles as well as conference papers, including:
- Political Marketing in Ghana:
A chapter contribution in Global Political Marketing (2009)
Editors, Jennifer Lees-Marshment; Jesper Strömbäck; Chris Rudd) - Segmentation and Brand Development:
An African Perspective. A chapter
contribution in International Political Marketing: Principles and Application (2009)
(Editor, Jennifer Lees-Marshment) - The Emergence of the ‘Man – Made’ President (2009)
The Journal of Business and Enterprise Development
(The University of Cape Coast, Ghana) - Kwame Nkrumah and Political Marketing (2007)
The Journal of Pan African Studies. - Symbolically Speaking: The growing use of signs, sounds and symbols in
marketing politics in Ghana (Currently under review)
The Journal of Identity, Culture and Politics, CODESRIA)
I could be contacted through:
email : info@kobbymensah.com