Nor Azura Adzharuddin

Nor obtained a Bachelor of Education in TESL (Teaching English as a Second Language) at the National University, Malaysia and a Masters of Business Administration, from the University of Ohio´s Business School. For her PhD research, Nor is using an Integrated Marketing Communication (IMC) perspective to examine the impact of internet advertising on consumers' attitude and behaviour. She is currently attached as an educator in the Department of Communication, at the Faculty of Modern Languages & Communication, University Putra (Malaysia).

Her other research interest include Critical Discourse Analysis, Integrated Marketing Communication and the Internet (new communication technologies).

email : jop01na@sheffield.ac.uk