Albert Kobby Mensah

With a profound interest in politics and a long standing experience in marketing, Kobby Mensah explores the world of Political Marketing, its development in Europe and how the most intriguing paradigm in politics so far is taken shape in Africa.

His PhD research `Branding the Political Products: Forms and Strategies in the 21st Century Democratic Dispensation´ looks at how branding has been operationalised in a competitive political market place. The research aims to develop a strategic reference framework of Political Branding and its application in a competitive political environment.

email : jop05akm@sheffield.ac.uk

Tel: +44 (0) 79 08 655 411