Divide your studies between the UK and Hong Kong and gain a real understanding of successful marketing across international territories
MGTT175 - MSc in Global Marketing Management (recruiting for 2013 entry)
Course Overview
This programme is for graduates from any disciplinary background seeking to develop a career in marketing within an international context. The programme is jointly delivered between the Sheffield University Management School and Hong Kong Baptist University. You’ll acquire a good understanding of both the theory and practice and a blend of case studies and assignments will help to develop your applied marketing skills. You’ll study nine marketing modules and undertake a project dissertation.You’ll learn about marketing management, global marketing, international consumer behaviour, integrated marketing communications, contemporary marketing practices, international marketing research, international services marketing, strategic marketing and socially responsible marketing in an international context. You will spend the first semester of your studies in Sheffield, UK and the second in Hong Kong, People’s Republic of China. Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation.
Enrolment on the programme will automatically allow you to become an Affiliate member of the Chartered Institute of Marketing (CIM). Completion of the programme gives you a further option of becoming a Chartered Marketer after three years work experience and an additional 35 hours of personal development.
Course Structure
- See the course structure here
- Hong Kong Baptist University-specific information is available: www.hkbu.edu.hk/mscgmm
Profile of typical candidate
This programme is likely to appeal to graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of marketing management in an international context. It is designed to assist graduates who wish to pursue a career in this discipline.
Our Careers Service is able to provide excellent support for Masters’ students and will help you develop the skills you need to progress your career. They are also able to put you in touch with a variety of different employers.
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Entry specification |
Fees |
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You will need a good degree in any subject (2:1 or higher) or approved professional qualification combined with a desire to learn about principles and practices of marketing. You do not need prior marketing or management experience. IELTS is our preferred test of language. You need an IELTS score of 7, with at least 6 in all the component tests. If you are unable to sit the IELTS, you should take TOEFL. You need iBT 100, with a minimum component score of 23. |
Semester 1 Course Fees for 2013/4 are:
Alumni of the University are entitled to a scholarship of £500 (reduction in fee charged) if they choose to remain at the University to study for a Masters programme. Semester 2
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Scholarships - The University of Sheffield
There are a number of scholarships which Management students may be eligible for. Scholarships are available from the Management School. Details at: http://www.sheffield.ac.uk/management/msc/scholarships
A range of scholarships are also available from the University of Sheffield. Details at: http://www.sheffield.ac.uk/international/enquiry/money/scholarships.html
Scholarships - Hong Kong Baptist University
A maximum of four scholarships at the amount of HK$50,000 each will be granted to students with outstanding academic performance at the end of the programme. Students do not need to apply for the scholarship under this merit-based scholarships scheme.
Want more information?
Postgraduate office
University of Sheffield Management School
9 Mappin St
Sheffield
S1 4DT
Tel: +44 (0) 114 222 3376
Email: pmgt_help@sheffield.ac.uk
For more information about the module taught at Hong Kong Baptist University please contact:
Janice Lam
Assistant Officer
Hong Kong Baptist University
Tel: +852 3411 5712
Email: janicelam@hkbu.edu.hk