Professor Bradley R. Barnes
Associate Dean for Internationalisation and Professor of International Management and Marketing
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Dr Bradley R. Barnes is the Associate Dean for Internationalisation and Head of the Marketing Division at Sheffield University Management School. He is Professor of International Management and Marketing and prior to that was the Hong Kong Alumni Endowed Chair of International Management at the University of Kent. Professor Barnes brings a wealth of experience from the private sector, having worked in international marketing, business-to-business marketing and services management for over a decade. He has published extensively in the fields of international management and marketing and his work has appeared in leading journals including Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, European Journal of Marketing, International Marketing Review, Psychology & Marketing, Journal of Marketing Management and the Journal of Business-to-Business Marketing among others. He is also a contributing author to `Marketing: Real People, Real Decisions – Second European Edition´ which the First Edition won the Financial Times Pearson Book of the Year award in 2009.
Professor Barnes has taught at post graduate and executive level in Europe, Dubai, Hong Kong and Singapore. He has also successfully supervised several PhD students to completion in the area of international business and marketing. He serves on the Editorial Board for Industrial Marketing Management, International Marketing Review, International Journal of Advertising and the Journal of Medical Marketing.
He has externally examined on undergraduate programmes at the University of Sussex, London Metropolitan University; postgraduate programmes (MBA) atthe University of Essex, University of Hull, Durham Business School (MBA) and currently examines for Sheffield Hallam University. He has also examined PhDs at the Universities of Bradford, Hull, Huddersfield, Westminster and Cranfield.
Teaching
Professor Barnes is an enthusiastic lecturer who scores consistently high in student teaching evaluations. He lectures on International Marketing to Postgraduates across the School's Marketing Programmes. He holds a Postgraduate Certificate and Diploma in Learning and Teaching in Higher Education and has published research on learning in teaching within an international context.
Research Interests
Dr Barnes´s research is mainly in the area of international business relationships, particularly focusing on Chinese economies and he currently supervises six Phd students that are researching in the following areas:
- Investigating the influence of ‘guanxi’ networks in China
- Investigating Internal Marketing in China
- The Internationalisation of Universities in Malaysia
- Analyzing social networks in the Chinese academic business community
- Motivating sales management in Hong Kong
- The branding of ‘luxury commodities’ in Chinese economies
- The impact of culture on celebrity ad endorsement
Publications
Zhou, L., Wu, A. and Barnes, B. R. (2012) “The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities”, Journal of International Marketing, Vol. 20, No. 4, ISSN 1069-031X.
Monkhouse, L. L., Barnes, B. R. and Pham, T. S. H. (2012) “Measuring Confucian Values Among East Asian Consumers: A Four Country Study”, Asia Pacific Business Review, in press, ISSN 1360 - 2381.
Wang, C. L., Li, D., Barnes, B. R. and Ahn, J. (2012) “County Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy”, International Business Review, Vol. 21, No.6, ISSN 0969-5931.
Monkhouse, L. L., Barnes, B. R. and Stephan, U. (2012) “The Influence of Face and Group Orientation on the Perception of Luxury Goods: A Four Market Study of East Asian Consumers”, International Marketing Review, Vol.29, No. 6, ISSN 0742-6046.
Thwaites, D., Lowe, B., Monkhouse, L. L. and Barnes, B. R. (2012) “The Impact of Negative Publicity on Celebrity Ad Endorsements”, Psychology & Marketing, Vol.29, No. 9, ISSN 0742-6046.
Lowe, B., Barnes, B. R. and Rugimbana, R. (2012) “Discounting in International Markets and the Face Value Effect: A Double Edged Sword”, Vol. 29, No. 3, Psychology & Marketing, ISSN 0742-6046.
Lowe, B. and Barnes, B. R. (2011) “Consumer Perceptions of Monetary and Non-Monetary Introductory Promotions for New Products”, Journal of Marketing Management, Vol. 27, No. 7, ISSN 0267-257X.
Barnes, B. R., Yen, D. A., and Zhou, L. (2011) “Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships”, Industrial Marketing Management, Vol. 40, No. 4, ISSN 0019-8501.
Yen, D. A., and Barnes, B. R., (2011) “Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships”, Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
Li, Y., Li, X., Liu, Y., and Barnes, B. R. (2011) “Knowledge Communication, Exploitation and Endogenous Innovation: The Moderating Effects of Internal Controls in SMEs”, Research & Development, Vol. 41, No. 2, ISSN: 1467-930.
Yen, D. A., Barnes, B. R., and Wang, C. L. (2011) “The Measurement of Guanxi: Introducing the GRX Scale”, Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.
Reast, J. D., Lindgreen, A., Palihawadana, D., Spickett-Jones, G. and Barnes, B. R. (2011) “Prescription Drug Communication Strategies: A Comparative Analysis of Physician Attitudes in Europe, the Middle East, and the Far East”, Journal of Marketing Management, Vol. 27, No. 3-4, ISSN 0267-257X.
Zhou, L., Barnes, B. R. and Lu, Y. (2010) “Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures”, Journal of International Business Studies, Vol. 41, No.5, ISSN 0047-2506.
Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2010) “Opportunism as the Inhibiting Trigger for Developing Long-Term Oriented Western Exporter-Hong Kong Importer Relationships’, Journal of International Marketing, Vol. 18, No. 2, ISSN 1069-031X.
Barnes, B. R., O’Reilly, D. and Lowe, B. (2010) “Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships”, Journal of Strategic Management Education, Vol. 5, No 3/4, ISSN 1649-3877.
Leonidou, L.C., Barnes, B. R., Spyropoulou, S., and Katsikeas, C. S. (2010) “Assessing the Contribution of Leading Mainstream Marketing Journals to the International Marketing Discipline”, International Marketing Review, Vol. 27, No. 5, ISSN 0265-1335
Ahmad, A. M. K., Barnes, B. R., and Chakrabarti, R. (2010) “The Competitive Environment and Hospital Performance: An Empirical Investigation”, Journal of Medical Marketing, Vol. 10, No 3, ISSN 1745-7904.
Ashnai, B., Smirnova, M., Kouchtch, S., Yu. Q., Barnes, B. R. and Naudé, P. (2009) “Assessing Relationship Quality in Four Business-to-Business Markets”, Marketing Intelligence & Planning, Vol. 27, No. 1, ISSN 0263-4503 (Voted 2010 Most Outstanding Paper for the Journal).
Barnes, B. R., Siu, N. Y. M. Yu, Q. and Chan, S. S. Y., (2009) “Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen”, International Journal of Advertising, Vol. 28, No. 2, ISSN 0265 0487.
Wang, C. C. W., Siu, N. Y. M. and Barnes, B. R. (2008) “The Significance of Trust and Renqing in the Long-Term Orientation of Chinese Business-to-Business Relationships”, Industrial Marketing Management, ISSN 0019-8501.
Barnes, B. R. and Yamamoto, M. (2008) “Exploring International Cosmetics Advertising In Japan”, Journal of Marketing Management, Vol. 24, No 3/4, ISSN 0267-257X.
Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2008) “Diabetes Knowledge and Physician Compliance: Evidence of Links in a Large South African Sample”, Journal of Medical Marketing, Vol. 8 No. 2, ISSN 1745-7904.
Van der Merwe, R., Pitt, L., Barnes, B. R., Berthon, P. and Salehi-Sangeri, E. (2008) “Finding the Hidden Value in SME Networks: Evidence from the Biotech Industry”, International Journal of Enterprise Network Management, Vol. 2, No. 2, ISSN 1748-1252.
Barnes, B. R. (2007) “Comparing Service Quality: EU and International Post-Graduate Management Students”, International Journal of Management Education, Vol. 6. No. 1, ISSN 1472-8117.
Van der Merwe, R., Berthon, P., Pitt, L. and Barnes, B. R. (2007) “Analysing ‘Theory Networks’: Identifying the Pivotal Theories in Marketing and their Characteristics”, Journal of Marketing Management, ISSN 0267-257X.
Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M. and Leong, E. (2007), “The Internet, Industrial Sales Management and Organizational Performance: Future Imperfect?”, International Journal of Technology Marketing, Vol. 2, No. 4, ISSN 1741-878.
Barnes, B. R. (2007) “Analysing Service Quality: The Case of Post Graduate Chinese Students”, Total Quality Management and Business Excellence, Vol. 18, No.s 3/4, ISSN 1478-3363.
Yen, D. A., Yu, Q, and Barnes, B. R. (2007) “Focusing on Relationship Dimensions to Improve the Quality of Chinese-Western Business-to-Business Exchanges”, Total Quality Management and Business Excellence, ISSN 1478-3363, in Press.
Barnes, B. R., Naudé, P. and Michell, P. C . N. (2007) “Perceptual Gaps and Similarities in Buyer – Seller Dyadic Relationships”, Industrial Marketing Management, Vol. 36, No. 5, ISSN 0019-8501.
Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2006) “Physician Compliance and Market Demographics”, Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
Leonidou, L. C., Barnes, B. R. and Talias, M. (2006) “Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance, and Conflict”, Industrial Marketing Management, Vol. 35, No. 5, ISSN 0019-8501.
Barnes, B. R., Chakrabarti, R. and Palihawadana, D. (2006) “Investigating the Export Activity of SMEs in International Healthcare Markets”, Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
Pitt, L., Van der Merwe, R., Berthon, P., Salehi-Sangeri, E. and Barnes, B. R. (2006) “Swedish BioTech SMEs: The Veiled Values in Online Networks”, Technovation, Vol. 26, Nos. 5/6, ISSN 0166-4972.
Barnes, B. R. (2005) “Is the Seven-Year Hitch Premature in Industrial Markets”, European Journal of Marketing, Vol. 39, Nos 5/6, ISSN 0309-0566.
Barnes, B. R., Naudé, P. and Michell, P. C . N. (2005) “Exploring Commitment and Dependency in Dyadic Relationships”, Journal of Business-to-Business Marketing, Vol. 12, No. 3, ISSN 1051-712X.
Palihawadana, D. and Barnes, B.R. (2005) “Investigating Agency-Client Relationships in the Polish Advertising Industry”, International Journal of Advertising, Vol. 24, No. 4., ISSN 0265-0487.
Barnes, B. R., Sheys, T. and Morris, D. S. (2005) “Analysing Service Quality: The Case of a U.S. Military Club”, Total Quality Management and Business Excellence, Vol. 16, Nos.8/9, ISSN 1478-3363.
Barnes, B. R., Kitchen, P. J., Spickett-Jones, J.G. and Yu, Q. (2004) “Investigating the Impact of International Cosmetic Advertising in China”, International Journal of Advertising, Vol.23 No. 3, ISSN 0265 0487.
Spickett-Jones, J. G., Kitchen, P. J. and Barnes, B.R. (2004) “Investigative Approaches to the Study of Advertising”, Journal of Promotion Management, Vol. 11, No. 1, ISSN 1049-6491.
Palihawadana, D. and Barnes, B.R. (2004) “The Measurement and Enhancement of Service Quality in Dental Healthcare”, Health Services Management Research, Vol.17, No. 4, ISSN 0951-4848.
Palihawadana, D. and Barnes, B.R. (2004) “Client Loyalty and Defection in the Corporate Legal Industry”, Service Industries Journal, Vol. 25, No. 4, ISSN 0264-2069.
Barnes, B. R., Fox, M. T. and Morris, D. S. (2004) “Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation”, Total Quality Management and Business Excellence, Vol. 15, Nos. 5/6, ISSN 1478-3363.
Davies, A. and Barnes, B.R. (2001) “Exploring Product Portfolio Development within the Healthcare sector: A Case Study of a Medium Sized Manufacturer”, International Journal of Medical Marketing, Vol. 1, No. 4, ISSN 1745-7025.
Barnes, B.R. and Carroll, A. (2000) “A relationship marketing pilot study of British and French medium sized medical firms”, International Journal of Medical Marketing, Vol.1, No.2, ISSN 1745-7025.
Barnes, B.R. and Morris, D.S. (2000) “Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized firms”, Total Quality Management, Vol. 11, Nos 4/5/6, ISSN 0954-4127.
Barnes, B.R., Lam, F.Y. and Lynch. J.E. (2000) “Internal marketing in financial services: A case Study”, Journal of Financial Services Marketing, Vol.4, No. 3, ISSN 1363-0539.
Morris, D.S., Barnes, B.R. and Lynch, J.E. (1999) “Relationship marketing needs total quality management”, Total Quality Management, Vol.10, Nos 4/5, ISSN 0954-4127.