Dr Panayiota Alevizou
Lecturer in Marketing
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Panayiota Alevizou studied Business at the University of Piraeus, Greece in 1998. She obtained an MBA in 2000 from the University of Sheffield Management School where she got a distinction for her thesis on Green Advertising. Following this, she started her doctorate at the University of Sheffield Management School looking at Sustainability Claims on FMCGs; Consumers’ perceptions and company practice in the UK and in Greece.
Panayiota completed a successful internship at the United Nations Environment Programme (UNEP), Production and Consumption Unit, Division of Technology, Industry and Economics in Paris in 2002. She worked for several years as a marketing consultant in Greece and as a project manager for International Volunteers in the ATHENS 2004 Olympic and Paralympic Games. She has taught several modules in marketing at the University of Sheffield Management School, and was part of an ESRC Sustainable Technologies Programme project in 2006 as a Research Fellow.
Panayiota joined the Marketing Division of the Management School as a Lecturer in Marketing in 2012.
AREAS OF INTEREST AND TEACHING
Panayiotas’ research interests include: sustainability marketing, labelling, green identity, green branding of FMCGs, branding in the music industry and qualitative research methods.
She teaches two modules on the MSc Marketing programmes, Contemporary Marketing Practices and Marketing Research (with Dr Lien Monkhouse). Her teaching is informed by her extensive business and research experience. She believes that students are motivated through interactive teaching, during both the lectures and the seminars. She has developed a ‘three-level’ teaching approach which is praised by the students. The three levels are the individual level (the student), the group level (the small groups in each tutorial) and the classroom level. This approach offers many advantages such as higher student engagement through personal in class support and a relaxed environment where every opinion is encouraged and expressed.
PHD SUPERVISION
Panayiota currently co- supervises Claudia Henninger ‘The role of eco-labelling in the textile industry’. She is also interested in supervising students in various areas of sustainability marketing.
RESEARCH FUNDING
£18.000 for research in Manchester, Athens, Paris (2001-2002). Grant from Unilever Home & Personal Care, Port Sunlight, Liverpool United Kingdom.
£3.000 for research in Bordeaux and Stockholm (2001-2002). Grant from Unilever Home & Personal Care, Port Sunlight, Liverpool United Kingdom.
£3.000 for an Internship (2001) in United Nations Environment Programme (UNEP) Paris. Grant from Unilever Home & Personal Care, Port Sunlight, Liverpool United Kingdom.
PUBLICATIONS
JOURNALS
McDonald, S., Oates, C.J., Alevizou, P.J., Young, C.W. and Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management 28 (3-4) 445-468.
McDonald, S., Oates, C.J., Thyne, M.A., Alevizou, P.J., and McMorland, L.-A. (2009). Sustainable Consumption Patterns in Different Product Sectors. International Journal of Consumer Studies special issue on Sustainable Consumption 33(2) 137-145.
Oates, C.J., McDonald, S., Alevizou, P.J., Hwang, K., Young, C.W. and McMorland, L-A (2008). Marketing Sustainability: Use of information sources and degrees of voluntary simplicity. Journal of Marketing Communications 14(5) 351-365.
BOOK CHAPTERS
McDonald, S., Alevizou, P., Oates, C.J., Hwang, K. and Young, C.W. (2006). Decoding Governance: A study of purchase processes for sustainable technologies. In J. Murphy (Ed.) Governing Technology for Sustainability London: Earthscan
CONFERENCE PAPERS
Alevizou, P., Oates, C.J. and McDonald, S. (2012). Who Is Folding the Package? The Encoding of Sustainability Claims in Greece and in the UK. Accepted paper for the forthcoming British Academy of Management conference, 11-13 September, Cardiff University, UK.
Oates, C. J., McDonald, S., Alevizou, P., Thyne, M., & McMorland, L. A. (2007). Green Consumption in Different Product Sectors. In the Proceedings of British Academy of Management.
McDonald, S., Oates, C. J., Alevizou, P., Young, W., & Hwang, K. (2006). Communication Strategies for Sustainable Technologies: Identifying patterns in consumer behaviour. In the Proceedings of Greening of Industry Network.
Alevizou, P. (2005) Environmental Labelling and Information on FMCGs: A cross-cultural study of consumers’ perceptions. In the Proceedings of the 11th Annual International Sustainable Development Research Conference, Finland 6th June.
Alevizou, P., McDonald, S., and Oates, C.J. (2002) Consumers’ perceptions of environmental labelling schemes on products. A cross cultural research. In the Proceedings of International Association of Business in Society (IABS), Victoria, British Columbia, Canada, 27th - 30th June.
Alevizou, P., Oates, C.J. and McDonald, S. (2000). Greek consumers’ perceptions of green advertising claims. Proceedings of the Academy of Marketing Conference Derby.
Alevizou, P. (2001) Green Claims in Advertising. Proceedings of the Academy of Marketing Doctoral Colloquium, Ken Peattie, ed. Cardiff: Cardiff University (July 2001).
Alevizou, P. (2001)“Consumer Confusion about CFC Claims”. UNEP’s Sustainable Consumption Newsletter (Number 24, August 8).