The University of Sheffield
Marketing

Editorial style guide - I

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ie

An abbreviation of the Latin id est meaning that is. As with eg, no full stop is necessary. Use a comma before. Try to avoid.


Institution

Try not to use institution as a substitute for university, as it can cause confusion.


Interesting

Falls into the category of words that have lost their potency through overuse. Anything that is described as interesting will certainly not arouse the interest of your readers.


internet

Lower case initial. Don't use world wide web to describe the internet.


–ise or –ize

Use -ise rather than -ize in words such as organise, specialise and finalise. The only exception we can think of is capsize.


Italics

Try to avoid, unless referring to book titles or certain foreign words/terms.

See also Fonts


It's or its

It's means it is.

The possessive its doesn't need an apostrophe:

The university has redesigned its logo.

See also Apostrophes