The University of Sheffield
Marketing

Print

Developing a printed brochure

If you are thinking of producing a printed brochure to communicate your message, the guidelines below cover the six main points you should consider before embarking upon the actual production.

Developing a printed brochure

Who is your audience and how do they access information?

What other publications and communications does the University send?

What key points do you want to communicate?

What writing style should you adopt?

Call to action - what should your readers do next?

Design