The University of Sheffield
Marketing

What writing style should you adopt?

You should write clearly and avoid jargon and address your audience directly. Aim to keep your sentences short and punchy. Avoid using the passive voice, for example:

Students are advised to contact the admissions secretary in advance of submitting an application

Should be rewritten as:

Before you apply you should contact our admissions secretary

or

Contact our admissions secretary before you apply

Editorial Style Guide
The University has an Editorial Style Guide, which you can view online.

The style guide is part of an initial stage in developing a consistent identity for the University of Sheffield. It offers an overview of the type of style issues you need to look out for when writing including grammar and standard usage.