Our brand
These pages will help you put into action the ideas contained within our Mission, Vision and Identity.
It's not our Strategic Plan or Visual Identity Guide, nor is it a list of rules. It's a collection of ideas.
And it's based on one simple idea that's relevant to everything we do.
The three core elements
The University of Sheffield has three core elements, made up of what we stand for and what we're best at:
Improve the worldWe aim to address the biggest issues facing our world today. |
Discover and understandWe have a global reputation for research-led, critical thinking. |
Straightforward communityWe are endowed with the best qualities of the city - friendliness, independence and a preference for action over rhetoric. |
It's the unique blend of these elements that makes us truly outstanding. We use them in everything we do.
What makes us special
Many universities seek to improve the world and develop the skills of the individual. But by combining these elements with our straightforward civic approach, we occupy a space away from the competition.
It's this idea that underpins all of our thinking.
Let's make ideas happen.
If you need further information about this, contact the Marketing team using marketing@ sheffield.ac.uk.