Visual Communication

Because University courses focus on communication through the written word, it is easy to overlook the importance of other ways to get your message across clearly and concisely. Yet there are many ways to express your ideas, and many choices for you to make. Indeed, issues of visual presentation cross-cut almost every form of communication.

When writing and presenting an essay, for example, it is important to consider the font you use and how you lay out text on the page. This is equally important when putting together a poster or PowerPoint presentation.
Images and illustrations can be used in many forms of written work and oral communication, and add another level of information for the audience.
It is equally important, though, to choose the best way of presenting or relaying numerical information and arguments to your particular audience. In many situations this may mean using graphs, tables or charts instead of writing long textual descriptions of your data and ideas.

Used well, visual information can greatly enhance the impact of your communication. Used poorly, it can confuse and mislead your audience, and muddle your message. The pages in this part of TASH support you in developing your strengths and existing skills in expressing your ideas visually.