Applying our identity to videos can help add a level of trust and authenticity.
Intro and outro idents are available to use in our videos.
Our outro ident is used as standard at the end of all University videos.
Our intro ident is optional. This should be used where you have a captive audience, eg for a presentation. We advise against using the ident as an intro when the video is primarily intended for use on social media.
Our end screen helps direct our audiences to further relevant content on our YouTube channels. It should only be used for videos that are hosted on YouTube.
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