Case studies

We are international

The #WeAreInternational campaign was launched in 2013 by the University of Sheffield’s President and Vice Chancellor, Professor Sir Keith Burnett, and former Students’ Union’s President, Abdi-Aziz Suleiman.

The campaign highlights and celebrates the positive impact of international students – their contribution to the knowledge base, economy and culture – and has been supported by more than 160 UK universities and colleges, the British Council and the Home Office.

#WeAreInternational influences the debate. Since its launch, the campaign has held two events in parliament with cross-party support from policy makers, won CASE and THELMA awards for its work on welcoming international students to the UK, and has challenged negative media coverage and political statements about international students in the UK.

Working with our partners we have created videos to help explain things like how international students apply for UK visas. In 2016 we joined forces with UK universities to launch a video that champions the benefits of an international higher education sector in the UK. We spoke to students and academics from all over the world to hear about their experiences.

How the campaign has grown

#WeAreInternational website

Awards and milestones:

THE Award for #WeAreInternational

#WeAreInternational named Marketing Campaign of the Year

Gold 2017 Council for Advancement and Support of Education (CASE) award for Making the Case for Internationalism in UK Higher Education

Our relationship with China

The University is building meaningful relationships with partners in China to find solutions to some of the world’s biggest problems and help businesses from both countries expand into new markets.

Our relationship with China showcases our research and business partnerships with China, as well as news from our Chinese community.


Professor Tao Wang

A farmer ploughs a field in China

Universities Minister Jo Johnson and Vice-Chancellor Professor Sir Keith Burnett

Advanced manufacturing as a driver for growth

The University is at the heart of the Advanced Manufacturing Innovation District, driving innovation and growth in the region and nationally through our advanced manufacturing expertise.

We’re working to highlight to leaders and influencers the University’s role as a catalyst for economic growth and increased productivity.

Latest apprenticeships news

Latest advanced manufacturing news


The University of Sheffield offers an extraordinary student experience.

The Transform website was created to showcase our pioneering research, outstanding teaching and distinctive social life, driving the reputation of the University and supporting student recruitment.

Content on the website includes: videos, images, case studies and social media feeds. This is sourced from staff, alumni, current students and partners, and is regularly updated to reflect events around the University.


Transform: Teaching

Staff survey

Our staff survey is about finding more ways to create a connected workplace where individuals and teams can do their best work and continue to make an impact on the world. We needed to hear from as many people as possible to get the full picture of what we have to celebrate and where we need to improve.

We asked people to complete the survey and help us get the full #ShefUniPicture. We used individual hand-drawn illustrations of iconic University buildings representing our strategic themes which together create a visual full picture of the University.

This year's response rate was the highest yet at 74 per cent.

The Diamond

Staff Survey yellow graphic

Firth Court illustration

United Nations conference on climate changeClimate change conference on homepage

We developed a coordinated campaign to promote the University's involvement in the global climate change conference in Paris, COP21.

This included an interactive digital feature, videos, social media updates and publishing a steady stream of expert comments and research stories on the University homepage. The media team joined our academics at the Paris conference to learn about the latest developments first hand.

Interactive feature: Tackling climate change isn't pie in the sky

Video: Professor Tony Ryan on why the University went to COP21

Find out more

Contact us

Our strategic plan

Our strategic plan is the practical tool we use to make our ambitions a reality.