Social media at the University of Sheffield

Hello, these pages are here to showcase our social media activities and help members of University staff get the most out of social media.

At all levels we promote the following approaches to social media:

  • Collaboration, integration and curation
  • A clear identity - both for the University and the specific account
  • Promoting social media champions, e.g. academics and students
  • Co-creation to create engaging and authentic content
  • An empowered user generation - we regularly work with our followers to create and use our content
  • Measuring what we do and looking for incremental improvements

You can find our guidance documents for social media on this page but if you require any further assistance please email us on

Social media guidance documents via Google Drive

Social media accounts are essential tools for sharing teaching, research, ideas and principles.

University Facebook, Twitter, Instagram, LinkedIn, Youtube and Snapchat accounts connect with a global audience of hundreds of thousands of current and prospective students, alumni, peers, funders, academics and advocators.

These pages provide guidance for anyone managing University affiliated accounts.

Monitoring and measuring

Social media offers powerful and agile tools that can beat traditional broadcast networks to the punch on breaking news stories and facilitate impactful conversations with key audiences. But it's dependent on users being considerate and watchful in order to ensure its good standing.

Use a Twitter client like Tweetdeck or Hootsuite to set up keyword searches and review hashtags on the subjects you want to watch. Review comments, responses and reviews on your Facebook page and Twitter account as part of the ongoing management of your channels.

Monitoring and measuring (Google Drive)

When things go wrong

Things can occasionally go wrong on social media and it is important to understand how to effectively deal with any incidents or negative situations that arise.

This can include proactively monitoring searches for any key issues or contentious topics you may encounter and having a plan for responding to negative news stories. It also includes moderating comments on posts and knowing how to manage incidents on live streaming. and should be contacted with any reputational risks arising from live social media broadcasts.

Find out more about mitigating and managing risks in social media with our When Things Go Wrong guide.

Platform guides via Google Drive

We have also created a number of guidance documents for a number of popular social media platforms that are available to access via Google Drive. To access these documents you will need to login to Google Drive via your email address. 



Our guide to setting up and managing a Facebook page for your department, faculty or other project. Includes best practice tips for developing a content strategy, growing your audience and evaluating performance.

Facebook guide (Google Drive)



Our guide to creating and maintaining your presence on Twitter, including information about completing your profile, utilising different tweet types and how to enhance your content to make it as engaging as possible. 

Twitter guide (Google Drive)



Our guide to Instagram including posting tips, advice on using additional tools such as Iconosquare with Instagram and also how to make your content stand out and work well on the platform. 

Instagram guide (Google Drive)



Our guide to using Soundcloud to upload podcasts and how to cross post Soundcloud content to other social media platforms to maximise exposure. 

Soundcloud guide (Google Drive)

Social Media Forum

The University of Sheffield has a forum to enable social media practitioners to share their experiences with each other, and provide each other with support and guidance. Although the forum is primarily for people engaged with student communications and marketing, the group is open to all staff. Please contact if you wish to join.

Digital Drop-In

The Digital Drop-In sessions are a chance to discuss specific problems or ask questions to experts face-to-face. Any questions or problems relating to CMS, cPanel, Google Sites or digital media, information structure and layout can be brought along.

Find out when the next Digital Drop-In is taking place via the web support site