Social media at the University of Sheffield
These pages are here to showcase our social media activities and help members of University staff get the most out of social media.
Social media accounts are useful tools for sharing teaching, research and ideas.
The University’s central Facebook, Twitter, Instagram, LinkedIn, Youtube accounts connect with a global audience of current and prospective students, alumni, academics and partners.
Monitoring and measuring
It is important that you review comments and responses on your social media accounts as part of the ongoing management of your channels.
We recommend using Twitter clients like Tweetdeck or Hootsuite to set up keyword searches and review hashtags on the subjects you want to monitor.
You can find more advice on monitoring and measuring social media here.
Here you can find our guidance on how to use social media for the University.
Twitter is a social network on which users communicate via short-form 280 character posts, often accompanied by images or videos.
The central communications team use Twitter to:
For more advice on using Twitter, here’s a link to their help centre: https://help.twitter.com/
Facebook allows you to host a page relevant to your faculty or department. Here you can post updates on research and events going on in your faculty. Other Facebook users can follow your page and engage with your posts by liking, commenting and sharing them.
The central comms team use Facebook to:
For more information on how to use Facebook, check out their Help Centre pages.
Instagram is a platform that allows you to share photos to a public page with captions that explain them. You can also post Instagram Stories which stay public for 24 hours before expiring.
The central comms team use Instagram to:
For Instagram Stories:
For more information on how to use Instagram, please visit their Help Centre.
The University has a central YouTube channel as well as a channel for each faculty. The central YouTube account hosts key recruitment content, as well as reputational research videos.
If you are a staff member looking to host your video content on any of the University’s channels, please get in touch with your faculty communications representative or with the University’s central communications team.
Staff can also post videos to our own video hosting service, Kaltura. This allows staff to upload, create and curate media items to share with colleagues or with the wider world.
If you are a staff member managing a YouTube channel and looking for guidance, please get in touch with the University’s digital team who will be happy to help with any queries you may have. Email email@example.com or firstname.lastname@example.org for more details.
You can also refer to YouTube’s creator website for guidance.
Please do not create a YouTube account on behalf of the University without first getting in touch with Corporate Communications.
When things go wrong
Things can occasionally go wrong on social media and it is important to understand how to effectively deal with any incidents or negative situations that arise.
This can include proactively monitoring searches for any key issues or contentious topics you may encounter and having a plan for responding to negative news stories. It also includes moderating comments on posts and knowing how to manage incidents on live streaming.
Find out more about mitigating and managing risks in social media with our ‘When Things Go Wrong Guide’.
The University of Sheffield has a forum to enable marketing and social media practitioners to share their experiences with each other, and provide each other with support and guidance. Although the forum is primarily for people engaged with student communications and marketing, the group is open to all staff. Please contact email@example.com if you wish to join.
The Digital Drop-In sessions are a chance to discuss specific problems or ask questions to experts face-to-face. Any questions or problems relating to CMS, cPanel, Google Sites or digital media, information structure and layout can be brought along.
Find out when the next Digital Drop-In is taking place via the web support site.
If you require any further assistance please email us on firstname.lastname@example.org.