Jenny Hayes

Information School

PhD researcher

Full contact details

Jenny Hayes
Information School
Regent Court (IS)
211 Portobello
S1 4DP

I have a degree in Psychology (BSc) from the University of Liverpool and a Master’s degree in Data Science from the University of Sheffield.

I am currently working on my PhD in the Information School studying the use of social media for sousveillance practices, using the Israel/Palestine conflict as a case study.

Alongside my research, I am working as a teaching assistant on a number of modules in the Information school including Database Design, Digital Advoacy, Researching Social media and Data and Society.

I have also taken on a number of research assistant roles, including working with the AI HoWS team to deliver a literature review of the use of Artificial Intelligence in public services.

PhD project

Title: "The use of social media for sousveillance."

Sousveillance is the act of recording figures of authority for accountability and transparency. In recent years, videos captured by witnesses showing interactions between the public and security figures such as the police have gained significant attention on social media and have made these encounters visible.

However, little is known about the use of social media for sousveillance by activists and the public response to this content. This research aims to investigate the posting, sharing and response to sousveillance on social media through a case study of the Israel/Palestine conflict.

This will involve identifying and collecting instances of sousveillance, carrying out interviews with activists and carrying out both a quantitative and qualitative analysis.

The aim of this approach is to gain an understanding of how social media can be a part of advocacy practices and how the public react to this.


Research interests

  • Social media
  • Digital advocacy and activism
  • Surveillance
  • Sousveillance
  • International relations
  • Political communication
  • Citizen journalism
  • Social media research ethics

Events and conference presentations

  • June 2019 – Presentation at Surveillance in the Digital Society workshop (ECIS)

Funding and awards

  • GTA Scholarship (University of Sheffield)