Communicating with the Media

Module code: JNL6029

This module will provide you with knowledge and skills necessary to communicate messages through the media. Case studies and practical workshops will help you learn about the practice of media communication. You will learn how the media operates and how to communicate messages through interviews, and news releases.

Topics covered in the module will include the development of communication strategies, the understanding of news values and news cycles, and strategies for successful and ethical communication.

Module aims

  • to acquaint students with the workings of the media industries
  • to provide students with a critical understanding of the strengths and weaknesses of communication strategies
  • to equip students with the knowledge and skills necessary to communicate messages through the media effectively, both individually and collectively


Module leader
Bill Carmichael



Teaching methods
Two-hour lectures/workshops

Group media campaign (40%)
Individual news release (30%)
Individual television interview or interview analysis (30%)

Which degrees?

This module is an optional module in these degrees:

View all masters degrees 

Please note: module details given here may be subject to change. If you need more information, please contact us.