The Poppy teamMagazine students win top prizes

Magazine journalism students from the University of Sheffield dominated this year's Magazine Academy awards winning two of the top prizes.

Organised by the Periodicals Training Council the awards, which were held on October 19th, celebrate the brightest young talent from the 18 PTC accredited courses in the UK. Students from the University of Sheffield both won and were named runners up in the New Student Magazine and they also won the New Concept award.

Top Honours in the new Student Magazine were given to BA students, Jess Coyne, Jess Ballinger and Jenny Carrington-Elson for their creation, Poppy, aimed at wives and girlfriends of men serving in the armed forces.

On presenting the award to them Gill Hudson, Editor in Chief of Reader’s Digest and Chair of the PTC Editorial Training Consultants Committee (ETCC) said that the judges considered Poppy to be outstanding.

Jess Coyne said: “We worked so hard on Poppy and spent so many hours in the library putting the magazine together but tonight has made it worth all the effort. Everyone at Sheffield University put together great magazines and so the standard was so high. We are absolutely thrilled to have won and have our fingers crossed that it might go further once publishers have seen our work.”

'Simply superb'

BA classmates, Anna Duff, Nicole Gallagher, Jade Coulon and Katherine Stacey were named as runners up for Nϋ Mode, a magazine for gadget-loving girls.

MA student Sambit Satpathy took the prize for the New Concept Award for Bollywood First Take, a magazine which the judges described as “simply superb”.

“When they called my name I was overjoyed not just for myself but also for the amazing magazine department at Sheffield,” Sambit said. “They have the best tutors I have had in my life and I hope winning this award does justice to all the time and effort they have given me.”

Poppy magazineThe awards cap a fantastic year for the University of Sheffield’s journalism department which received four nominations out of a possible seven for the New Magazine category and two out of five for the New Concept - more than any other PTC accredited university.

“I’m thrilled that our talented, creative and business savvy-students have received such brilliant recognition,” said Yvonne Illsley, Course Leader for Magazine Journalism. “They have all worked so hard on their magazines and so it is fantastic achievement to get two wins, a runner-up and so many nominations. It’s a huge boost for the students to see that editors and industry professionals regard them so highly.”

The PTC Magazine Academy attracts the attention of some of the magazine world’s bosses on the lookout for the brightest young talent coming up in the industry. It rewards originality and ambition in creating magazine brands from business plan to printed product. The winner of the New Digital Concept category was Festival Business from PMA Media Training.