Sheffield students sweep the board at top magazine awards

Magazine students celebrate their successMagazine journalism students from the University of Sheffield swept the board at this year's Magazine Academy awards winning all three of the prizes.

Organised by the Periodicals Training Council the awards, which were held on October 17th, celebrate the brightest young talent from the 19 PTC accredited courses in the UK.

Students from the University of Sheffield won the New Student Magazine, the New Magazine Concept and the New Digital Product Concept Awards.

“To win all three awards is just amazing,”said Yvonne Illsley, Course Leader for Magazine Journalism. “We know how talented our students are but we could never have imagined we would sweep the board. It’s a huge boost for the students to see that editors and industry professionals regard them so highly.”


Top Honours in the new Student Magazine were given to BA students, Sophie Lark, Laura Swire, Hannah Summersfield, Hannah Pearson and Ross Troy for their creation, Inside Out, aimed at the families of people who are serving time in prison.

On presenting the award to them Gill Hudson, Editor in Chief of Reader’s Digest and Chair of the PTC Editorial Training Consultants Committee (ETCC) said that the judges considered Inside Out to be outstanding and “the one magazine that all of the judges really wanted to back.”

MA student Tom Banham took the prize for the New Concept Award for Amateur Chef, a magazine which the judges described as “being incredibly well researched and with huge advertising potential. It is simply superb.”

Sheffield students completed their haul with the New Digital Product Concept Award which was especially impressive given that this was the first year students had entered this category.

Fantastic year

The winning title, ‘Digital Citizen’was created by BA students Matt Burgess, Danny Leitch, Ben Williams, Katie Whittaker and Lauren Roe.

The awards cap a fantastic year for the University of Sheffield’s journalism department which received seven nominations in all - more than double any other PTC accredited university. They also won two awards in the 2011 Magazine Academy.

Matt Burgess said: "It was fantastic to be rewarded for all of the hard work involved in putting together the magazine. We we pleased just to be nominated for the award but to win it was outstanding.

"Congratulations to all of the other winners from Sheffield and the everyone who was shortlisted. It was an incredible effort.

"Sheffield's clean sweep shows how strong the journalism undergraduate and post graduate courses are.

"The depth and quality of the teaching, from critical assessment of writing to pay design and layout, was first class and helps to make the department one of the best in the country."

Tom Banham said he was thrilled at his success and paid tribute to the teaching and support he received at Sheffield University.

The PTC Magazine Academy attracts the attention of some of the magazine world’s bosses on the lookout for the brightest young talent coming up in the industry. It rewards originality and ambition in creating magazine brands from business plan to printed product.

Gill Hudson added: “Magazine Academy is a fantastic event that highlights the PTC’s crucial role in connecting today’s employers with the next generation of talent coming into our industry.

“Congratulations to everyone who took part in this year’s competition and particularly to the University of Sheffield for an outstanding achievement.”