Ms Caroline Verfuerth

Room: Claremont Cresent 31, Room A01
Qualifications: AFHEA
MSc in Environmental Psychology
BSc Psychology


Caroline gained an MSc in Environmental Psychology at the Otto-von-Guericke-University Magdeburg, Germany, in 2015. During her postgraduate studies she worked as a research assistant with a focus on environmental psychology and behaviour change at the Otto-von-Guericke-University Magdeburg, the Institute of Advanced Sustainability Studies (IASS) in Potsdam, and a consultancy in Berlin.

Previously, she has completed her undergraduate degree in Psychology at the University of Hamburg, Germany, in 2011. While completing her studies she worked as a student assistant in media psychology, media management, and market research at the University of Hamburg, the Hamburg Media School and in the private sector. In her gap year she spent five months in South America volunteering in a reforestation project and traveling. It was followed by a six-month placement at a consultancy with a focus on environmental issues in Berlin. Furthermore, she was a board member of the Psychology Initiative in Environmental Protection (IPU) in Germany, a Co-founder of the British Environmental Psychology Society, and an initiator of the Sustainability office at the Otto-von-Guericke-University Magdeburg.

Currently, Caroline is part of the Critical Research in Marketing and Society Research Cluster at the Management School and the Environment and Behaviour Research Group at the Psychology Department. She is also a member of the British Psychological Society and the British Environmental Psychology Society, to which she is a co-founder.


Dr. Caroline Oates
Dr. Diana Gregory-Smith (University of Birmingham)
Dr. Christopher Jones (University of Surrey)

Thesis Title

Sustainable behaviour at work and home: An investigation of spillover effects to promote sustainable lifestyles.

Scope of Research (aims and objectives)

The PhD research focuses on spillover effects from behaviour change interventions in organisations to pro-environmental behaviours at home, with a particular focus on sustainable diets and meat reduction.

Designing effective behaviour change interventions to environmentally friendly behaviour is an important to promote sustainable lifestyles. The spillover effect describes when one behaviour leads to another; e.g. saving energy at work might lead to lower energy consumption at home.

Recent Publications

Verfuerth, C. & Gregory-Smith, D. (in press). "Spillover of Pro-environmental Behaviour" In V. Wells, D. Gregory-Smith, & D. Manika (Eds.), Research Handbook on Employee Pro-Environmental Behaviour.

Verfuerth, C., Jones, C. R., Whittle, C., Wood, C. (2014) Separating Waste in Residential Halls. Report on a student recycling intervention for the Accommodation and Commercial Services at the University of Sheffield. Report Available on request.

Curtaz, K., Dunkel, B., Jack, A., Jacob, D., Joseph, T., Sach, K., Staar, H., Verfürth, C. & Janneck, M. (2011, September). Political Skills in Virtual Networks [Political Skills in virtuellen Netzwerken]. In K. Meißner & M. Engelien (Eds.), Virtual Enterprises, Communities & Social Networks. Paper presented at Workshop GeNeMe ’11 Gemeinschaften in Neuen Medien, Dresden (p. 133-142). Dresden: TUDpress.

Conference presentations

Verfuerth, C. (2017, September). A theoretical framework of spillover through the lens of environmental identity. Paper presented at ‘Secondary effects in behaviour change: Behavioural spillover in theory and practice’ workshop. University of Cardiff, UK.

Verfuerth, C. (2017, August). I am therefore I do? - An investigation of spillover effects from work to home through the lens of environmental identity. Presentation at the International Conference on Environmental Psychology: “Theories of change and social innovation in transitions towards sustainability” in A Coruña, Spain.

Verfuerth, C. (2017, June). "Behavioural spillover from work to home". Paper presented at 4th British Environmental Psychology Society Conference: environmentally sustainable behaviour and healthy, resilient places at UCL, London, UK.

Verfuerth, C. (2016, September). Spillover of pro-environmental behaviour from work to home. Presentation at the 3rd British Environmental Psychology Conference 2016 at the University of Surrey, Guilford, UK

Verfuerth, C. (2016, July). Changing towards sustainable behaviour in the workplace: An investigation of the spillover effect with home behaviour. Paper presented at White Rose DTC Business and Management Pathway Conference 2016, Leeds, UK.
1st Prize for Doctoral Short Paper

Verfuerth, C. (2016, July). Creating change through behavioural spillover: key drivers of sustainable behaviour in the workplace and its potential to spillover to the home. Poster presented at White Rose DTC Business and Management Pathway Conference 2016, Leeds, UK.

Verfuerth, C. (2016, July). Drivers of pro-environmental spillover: An investigation of factors influencing behavioural spillover in the workplace and home setting. Paper presented at Academy of Marketing Doctoral Colloquium, Newcastle, UK.

Verfurth, C. (2016, June). Environmentally friendly behaviour in the workplace: An investigation of its determinants and dissemination. Paper presented at the White Rose postgraduate conference ‘Turning research into action’, Leeds, UK.

Verfuerth, C. & Matthies, E. (2015, August). Is a Sufficiency Oriented Lifestyle really more Sustainable? Exploration of the Relationship between Sufficiency Orientation and Carbon Footprint. Poster Presentation at the 11th Biennial Conference on Environmental Psychology, Groningen, Netherlands.

Whittle, C. & Verfuerth, C. (2015, May). The City Dilemma: Framing the city as a commons dilemma. Workshop at the 45th IPU Conference, Bad Harzburg, Germany.

Verfuerth, C. (2013, August). The knowledge-behaviour gap – implications and strategies for WELTbewusst’s critical consumption city tours. Invited speaker at the WELTbewusst Sommertreffen, Niederkaufungen, Germany.