Ms Gabriela Morales

Room B05 Management Doctoral Centre,
171 Northumberland Road,
Sheffield S10 1DF

Telephone: +44 (0) 114 222 3245

Thesis Title

The impact of Social Media in Knowledge Evolution [Broad topic]


Dr. Dermot Breslin
Prof. Paul Latreille


Master in Logistics Management, The University of Sydney - Pass with Merit
Bachelor in Industrial Engineering, Universidad Iberoamericana - Summa cum laude


Morales, G., Nemer, N. & Bhattacharjya, J. (2011). The impact of Twitter on customer relationship management within Mexican value chains. Modelling value, Vol. 2 - Aachen: Shaker, p. 219-239.

Conference Presentations

“The impact of Twitter on Customer Relationship Management within Mexican Value Chains” - Value Chain Management (VCM) Conference 2011. Steyr, Vienna.