Business Management BA course structure

Understanding the principles of how businesses operate and succeed is key. Our Business Management course offers a wide range of modules, providing you with the flexibility to specialise later in the course.

Many of the modules are taught using case-studies, so you benefit from the subject matter being put in a real-world context. We also utilise our excellent relationships with businesses and alumni, fostered by a dedicated External Relations team, so BA Business Management students regularly have the opportunity to learn from and network with professionals in a range of sectors.

Module information

In the first year you’ll study Introduction to Behaviour at Work, Management Themes and Perspectives, Business in Context and Business Economics, as well as skills-based modules covering essential accounting and maths techniques.


Module title Credit value Module description Assessment method
Business Economics 10 This module offers an insight into how microeconomic factors, such as consumer behaviour, can be used to understand and predict business decisions. Macroeconomic issues are also considered, such as inflation and price levels, and the impact this may have on businesses. This is a basic level economics course aimed to give students foundational knowledge. Exam
Introduction to Behaviour at Work 10 This module provides insight into the study of human behaviour in work organisations, developing understanding of why people do the things that they do in organisations. Exam
Accounting and Finance for Managers 20 The aim of this module is to provide an understanding of the basic concepts in accounting and finance. Students are introduced to the preparation and structure of financial statements, the appropriate forms of finance and the means of raising money to fund new or existing enterprises. Also creative accounting is considered and corporate accounting scandals are explored. Exam plus online tests
Business Management in Context 20 This module covers a range of issues relevant to the modules covered in a Management Studies degree. The module explores how management came to be as a discipline and how it has evolved, both historically and culturally. It will be the start of building the foundation for studying for a degree programme. 4 assessments (2 per semester), 3 of which are individual assignments and 1 group assignment
Management Themes and Perspectives 20 This module introduces students to some of the key themes and perspectives within management. Through a series of 4 four-week ‘packages’ the module will introduce students to key issues within marketing, sustainable development, operations management and strategic management, with the opportunity to develop assignments based around companies and case studies of their choice. 3 assignments, integrative group task
Analysis for Decision Making (A or B) 20 This module will demonstrate how quantitative techniques can be used to support effective business decision making. Students will be introduced to a range of quantitative techniques and tools which can be used to produce useful management information within a business context. The module is split into two options, A and B, to provide those who have not previously studied A-level Mathematics increased contact hours. Exams, group project, online quizzes
Futures First: Professional Self-Management 20 This module provides students with a structured and supported process to reflect upon their own learning, performance and achievement, and to plan for their personal, educational and career development. This includes informative talks from graduate recruiters and alumni to give students an insight into the opportunities to expect after graduation and how to make themselves the most employable.

Critical review, self-reflection, CV and personal action plan

In years two and three, students tailor their degree based on future career plans. From Law for Management and Issues in Corporate Governance to International Marketing and Critical Perspectives in Work and Organisational Psychology, modules vary from the creative to the technical but are all relevant to the modern workplace and taught by leaders in their fields.


Module title Credit value Module description Assessment method
Organisational Behaviour 20 Organisational Behaviour is concerned with understanding the effects of how workers think, act, and interact with each other. This involves considering a wide range of issues such as power, culture, gender and stress, also taking into account external social, economic, and cultural environments/contexts. This module will also relate students to issues of contemporary relevance, such as the growing importance of management by culture, and the move towards flexible working practices. Essay
Business Strategy 20 The module aims to equip students with the core concepts, frameworks of business strategy, and the practical steps that managers need to take to make the organisation achieve superior performance and sustainable competitive advantage. It aims to enhance students understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context of today's complex and dynamic world of business. Exam and group work
Essentials of Marketing 20 Marketing is one of the most important functions of any organisation. This module aims to introduce students to the core principles and practices of the different marketing strategies including buyer behaviour, segmentation, targeting and positioning and the marketing mix for products and services. Group and individual coursework
Principles of Operations Management 20 Operations Management (OM) deals with the production of goods and services and relates closely to other business functions. Operations Management is concerned with the effective and efficient marshalling of the organisation’s resources to meet its objectives. OM is the business function that generates income and is therefore central to all commercial businesses. Operational Research (OR) is introduced on this module to support OM decision-making processes. OR is a systematic and logical approach involving the construction and manipulation of mathematical models. Exam and group assignment

Optional (choose two) 

Module title Credit value Module description Assessment
Business Intelligence 20 Organisations are increasingly viewing business intelligence as a strategic weapon to improve their competitiveness in 21st Century corporate environments. This module uses case studies to illustrate the importance of business intelligence for organisations and to use data to aid decision making Project report and presentation, exam
Corporate Governance 20 This module is designed to provide you with an in-depth understanding of the key theoretical and practical issues underpinning the study of
corporate governance, and how they affect the governance of modern corporations.
Group coursework, exam
Enterprise and Entrepreneurship 20 In this module we shall consider how and why the ‘enterprise culture’ has become such a popular phrase for individuals, organisations, communities and governments alike. This is done by examining the various historical, economic, political and social assumptions about the nature of enterprise and entrepreneurship. In addition, the module will examine many individual and organisational stories (from emerging, growing and mature businesses) in order to assess the factors and challenges involved in starting and running your own business. In this module, students will also have the opportunity to evaluate their personal orientations to entrepreneurship and sharpen their appreciation of what it is like being self employed, working in the family business, being an owner-manager, being a corporate entrepreneur or running a franchise business. Elevator pitch, essay
Leadership and Teamwork 20 This module provides an understanding of the factors that contribute to effective team work and how successful implementation of these factors are crucial for managers and leaders. This module links leadership and team work through providing an overview of the most important theories, cutting-edge research and “hot topics” in both fields. This knowledge, along with a basic understanding of leader development, is consequently applied to practice in developing students into effective and valuable team players and leaders through practical exercises and self-reflection. Team presentation, individual personal development plan
Law for Management 20 This module provides a basic introduction to the core aspects of English law, with particular emphasis placed on areas of law directly significant to the business professional. The module reviews the essential structures of the English legal system and sources of law necessary to facilitate an understanding of the key substantive areas identified as of primary significance to the business professional. The module subsequently explores different aspects of the substantive areas of contract, tort and company law. Exam, coursework
Business Statistics 20 This module is concerned with the collection and analysis of data using statistical methods to support research studies and inform management decision making. It is taught at an intermediate level since a basic knowledge of statistics is assumed. It is an applied unit, and, although a high level of mathematical knowledge is not needed, students taking the unit must be numerate and capable of logical thinking. Exam and coursework
Human Resource Management 20 This module is concerned with the way organisations manage and organise their employees. It covers both strategic and operational issues. The most important Human Resource Management (HRM) functions and practices are examined. The module encourages students to consider the different contexts in which HRM occurs and to consider the consequences of social, economic and political developments and institutions for HRM. Students are introduced to contemporary debates and are encouraged to take a critical analytical stance in relation to HR practices and outcomes. Exam

In years two and three, students tailor their degree based on future career plans. From Law for Management and Issues in Corporate Governance to International Marketing and Critical Perspectives in Work and Organisational Psychology, modules vary from the creative to the technical but are all relevant to the modern workplace and taught by leaders in their fields.


Module title Credit value Module description Assessment
Digital Marketing 20 This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications. The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships. Coursework
Corporate Social Responsibility 20 This module seeks to provide an initial introduction to the key issues and themes that are emerging within the CSR field. It examines the pressures encouraging companies to adopt more ethical business strategies, the types of practices and strategies which different companies have sought to adopt in this field, and the potential advantages that are identified for a socially responsible business. It also aims to engage students into thinking whether CSR is effective at solving some of the biggest issues in society and whether it’s the responsibility of the business. Exam, peerwise engagement exercise
International Business 20 This unit introduces key theories of international business development ¿ those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, and to key strategic management issues such as global supply chain management, knowledge management, intellectual property protection and risk management. Coursework, exam

Optional (choose three from)

Module title Credit value Module description Assessment
Decision Sciences and Optimisation 20 The module will provide an extensive overview on methodologies for supporting decision making within complex systems, with particular emphasis on industry and business management. A large set of quantitative methods from Decision Sciences will be presented, including fundamentals of Operational Research, Simulation tools and development of tailored Decision Support Systems (DSS) in semi-structured management problems. Real-world success cases arising in manufacturing, healthcare, logistics and service management will be analysed, where the combined use of DSS, Statistical Analyses and Optimisation Methods secured a breakthrough support for strategic and operational management to achieve optimal solutions while satisfying all system constraints. Coursework, exam
Managing Complex Projects 20 Megaprojects are transformative for economies and can impact millions of people. Although some of the basic principles of project management may still apply, large-scale complex projects involve different managerial challenges that are related to their size, significance and uncertainty. The aim of this module is to provide students with the fundamental aspects of managing complex projects. It provides an encompassing view and understanding of the challenges and causes of risks in managing projects that is necessary to effectively drive change in organisations and the wider society. Coursework
Critical Perspectives in Work and Organisational Psychology 20 In general terms, Work and Organisational Psychology is concerned with the application of psychological theories and techniques to the analysis and resolution of problems that confront the personnel or human resource function, in its endeavours to select, train, appraise and develop a competent workforce. Work and Organisational Psychology has traditionally positioned itself within the broad terrain of experimental social psychology, a discipline that emphasises the importance of the application of empirical scientific methods to the study of human behaviour. The aim of this unit is to critique this positioning and to present arguments that we need alternative knowledges to enable us to fully understand workplace behaviour. Coursework
International Marketing 20 This module will provide students with an understanding of international marketing. The module will prepare students for the challenge of global marketing and the things companies must consider when internationalising. This includes market entry strategies, consumer differences and branding decisions. Coursework
Work-related Health & Well-Being 20 This module is designed to introduce students to a broad range of topics relevant to good understanding of employee well-being in the workplace of today. Indicative topics that might be covered include: stress/burnout, workplace bullying/violence, absenteeism (& presenteeism), musculoskeletal disorders, job crafting, job redesign etc. In addition, the module will examine potential workplace/organisational interventions designed to limit the risks to employees of these factors, for example, organizational stress policies, bullying policies & reporting systems, HR initiated health & well-being programmes, mindfulness. Coursework, exam
Work and Employment in the Twenty-First Century 20 This module is concerned with exploring the dimensions of work and employment in the twenty-first century. It will explore as its central motif notions of `decent work and `job quality within the contemporary political economy. We will examine the key dimensions of job quality focussing on issues relating to skill formation, employee autonomy and growing work pressures. As well as exploring changes in the quantity and quality of jobs on offer in the economy, the module will also explore the dimensions and dynamics of job quality for key occupational groups such as creative workers, knowledge workers, service workers and manual work. As a result questions such as `what makes a job have quality `why are bad jobs growing `are graduate jobs disappearing and `is knowledge work on the increase will be considered. The module will draw on a wide body of both empirical research as well as requiring a theoretical engagement with the subject. Coursework, Exam
Socially-Responsible Marketing and Consumption 20 The module provides students with a comprehensive understanding of socially responsible marketing and consumer behaviour and will demonstrate how marketing and consumer behaviour principles can be used to tackle social issues (such as smoking, unhealthy eating, etc), support non-profit organisations, aid sustainability, support government policy development and benefit consumer welfare. Coursework, group project poster
New Venture Creation 20 This module will provide students with the opportunity to bridge knowledge gained through their studies to develop an idea for a new venture. Students will develop their business ideas through marketing strategy, secondary market research, product design, operations planning, and financial forecasting. Presentation, Coursework

Further information about applying can be found on the undergraduate prospectus:


A placement year is an excellent opportunity to apply what you’ve learnt in your course so far and gain invaluable workplace experience. Placements take place between your second and final year of study and are usually based in the UK.

Find out more about placements

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Your career

Futures First is our way of ensuring you graduate with more than just a degree. It includes our dedicated Employability Hub where you can access careers support, find job or placement opportunities, and develop essential skills through workshops with industry experts. You’re supported throughout your course and for up to three years after you graduate.

More information about careers support

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 18 September 2020

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