MSc Creative and Cultural Industries Management modules

Our MSc Creative and Cultural Industries Management programme draws on the research, knowledge and workplace experience of a talented team of academics, who offer an excellent understanding of the business demands of managing creative enterprises and cultural organisations in the modern world.

On this MSc you will learn the essential knowledge and critical skills you need to become a successful manager in the cultural and creative sector. You may also have the option to undertake an organisational project, giving you real-world work experience within a company.

The city makes this programme unique. Sheffield is a timely and exciting place to specialise in the creative and cultural industries thanks to its internationally renowned museums and galleries, thriving music scene, and the best regional theatre complex outside London. Regularly hosting high-profile exhibitions from prominent London galleries such as the V&A (the Victoria & Albert Museum), sending its theatrical productions to the West End and boasting a vibrant design and digital quarter, Sheffield students engage with the culture and become part of it themselves.

Students are encouraged to make use of Sheffield’s strong creative and cultural brands such as Museums Sheffield, Electric Works, Workstation, and Sheffield Theatres. Study visits to culture industry providers are an integral part of this programme; volunteering placements in the sector may also be available.

Accounting and Financial Management

  • Led by Barry Pierce
  • Autumn semester, 15 credits
  • Assessment: Group-based coursework, examination

Whether you’re contemplating self-employment or any career in the field of management, an ability to interpret accounting reports and exercise financial judgement is essential. The aim of this module is to equip non-financial students with an appropriate level of financial competence – and confidence – and hence views finance from the perspective of general management: that is, as users of financial information. This means that learning does not take the form of a series of technical exercises but grasping concepts and applying them to the real world, as demonstrated by the module tutors. The accounting element of the module is concerned primarily with the uses and limitations of published financial statements and internal accounting reports and controls. The financial management element of the module examines the role of accounting and market data to support decisions on funding, investment, organisational control and performance monitoring.

Introduction to the Creative and Cultural Industries

  • Led by Dr Marta Herrero
  • Autumn semester, 15 credits
  • Assessment: 3,000 word written report

This module offers a broad-based, structured introduction to the Creative and Cultural Industries (CCIs). It makes use of a range of national and international policy ideas to identify and define the range of activities and organisations which are included in this term. Module content covers the industrial organisation of a range of CCI sectors, including film, visual arts, music, museums and heritage, performing arts, video games, literature/publishing and fashion, among others. Additionally it charts changes in the sector as a consequence of changes in the business environment, including globalisation, technological development, cultural policy, regulations, economic conditions and societal change.

Critical Theories and Concepts in the Creative and Cultural Industries

  • Led by Dr Marta Herrero
  • Autumn semester, 15 credits
  • Assessment: Examination

This module aims to provide an overview of the theories, concepts and analytical approaches deployed in research on the cultural and creative industries. It will demonstrate the application of theories and concepts, drawing upon examples of case studies on the cultural and creative industries and will critically assess the relevance of existing theories and concepts to the study of the CCIs in contemporary societies.

Cultural Marketing

  • Led by Dr Alexandra Woodall
  • Autumn semester, 15 credits
  • Assessment: 500 word assignment and 3,000 word assignment

This module aims to develop students’ understanding, knowledge and analytical skills in relation to marketing and consumption practices within the creative and cultural industries (CCIs) - specifically in relation to the CCI business context, types of CCI organisations and marketing management practices, as well as aspects of fan, audience and consumer behaviour. The module content includes theoretical approaches to marketing and consumption practices in a range of CCI sectors, for example film, fine art, music, literature, fashion, performing arts, video games and heritage.

Research Methods

  • Led by Dr Emanuela Girei and Rose Shepherd
  • Autumn and spring semesters, 15 credits
  • Assessment: Two 1,500 word research proposals, online exercises

Appreciating research is important for a variety of reasons; in particular, evaluating research reports and papers written by others, commissioning research to help inform management decisions, and planning and undertaking one’s own research. Important aspects of this are understanding how knowledge is produced, the assumptions underpinning the research process, and its limitations. Research design is often based on competing assumptions about the nature of knowledge, and will therefore be conducted with varying methods and degrees of technical expertise. An understanding of the process of knowledge production will enable students to critically evaluate research results – whether other people’s or their own – and to plan a realistic research project for their dissertation.


  • Summer semester, 45 credits

The dissertation is the culmination of your master’s study and recognition of your capability to conduct a research project independently. Students can apply to undertake an organisation based dissertation project, arranged by the Management School. Working with an organisation, students can structure their project around a real business issue of challenge set by the host organisation. A student project will develop your employability skills, enhance your CV and give you the chance to use your insight to help an organisation develop.

Managing Festivals, Events and Creative Performances

  • Led by Dr Elizabeth Carnegie
  • Spring semester, 15 credits
  • Assessment: 3,000 word assignment

This module explores the growth development, characteristics, issues and influences relevant to international art fairs, festivals, expos and events and their impact on localities in terms of income generation, providing added value to tourist spaces, and their role in showcasing cultures and cultural products and places. It is primarily concerned with those art fairs, exhibitions and events that either showcase cultures or are located within the broad field of creative and cultural industries, providing access to cultural products and cultural capital.

Fundraising Management: Sponsorship, Philanthropy & The State

  • Led by Dr Marta Herrero
  • Spring semester, 15 credits
  • Assessment: 3,000 word assignment

This module provides students with an understanding of the various income-generating sources available to the creative and cultural industries. It focuses on how the private sector, business and individuals, has financed the CCIs, and their advantages and disadvantages as funding mechanisms. The module will also explore the changing role of public, government funding as well as assessing the strengths of cultural policy in supporting the financial viability of the sector. The module will be delivered through lectures and group discussion of case studies during seminar sessions.

Managing Creative Brands

  • Led by TBC
  • Spring semester, 15 credits
  • Assessment: Group video production project, 1,800 word assignment

This module aims to develop students’ understanding, knowledge and analytical skills in relation to the management of creative brands within the CCI context, and specifically in relation to artist(e), group, organisational and other types of brands. The module content includes theoretical approaches to brand management in a range of CCI sectors, for example, film, fine art, music, literature, performing arts and heritage.

The assessment for this module includes a creative video production project, where students will work in groups to create a 10-minute video analysing a creative brand of their choice. To prepare they will attend workshops covering pre-production, production, editing, audio, and camera operation. This allows students to present critical frameworks in a creative and engaging manner, and develop a new skillset around media production.

Managing Museums and Cultural Heritage Sites

  • Led by Dr Elizabeth Carnegie
  • Spring semester, 15 credits
  • Assessment: 1,000 word case study report, 2,500 word assignment

This module defines and critically appraises the concepts and dimensions of museums and heritage spaces and examines the politics and uses of such sites. It considers local museums, World Heritage Sites and ‘Starchitecture’ new builds such as the Guggenheim, Bilbao, and the Louvre, Abu Dhabi. It examines policy, funding and the day to day management of individual museums and heritage spaces against the background of national government agendas and inter-governmental agreements that underpin large scale developments. It looks at provision of such cultural spaces from both the operator and visitor management perspectives and includes site visits within the locality.

Strategic Planning for Music Business Clients

  • Led by Neil McSweeney, Department of Music
  • Spring semester, 15 credits
  • Assessment: Written group report, group presentation and peer group assessment

This module aims to give students actual experience of tackling a real management issue through working in teams as a consultancy group on a defined problem or situation.

The students will gain experience of being briefed on the relevant issue by a member of a professional arts organisation; they will learn how to analyse the issue and other factors around it, using accepted research techniques such as interviews, questionnaires and desk research.

Staging Music in Theory and Practice

  • Led by Neil McSweeney, Department of Music
  • Spring semester, 15 credits
  • Assessment: Group plan, individual 2,000 word reflection and peer review

The aim is to develop an understanding of the practical application of cultural event management theory. This is achieved through students working in teams to organise a public event within the locality applying theoretical principles of festival event management.

Culture and Creative Entrepreneurship

  • Led by Dr Andreana Drencheva
  • Spring semester, 15 credits
  • Assessment: Group business plan for a new venture in the cultural and creative industries (4 learners per group) of 4000 words max (40%) and Individual reflective diary of 2000 words max (60%)

Entrepreneurship is vital to a flourishing cultural and creative sector. This module bridges the gap between creativity, culture, and business by enabling learners to develop techniques that move their creative and critical thinking to entrepreneurial thinking. The module equips those who have previously studied or engaged with an area of creative or cultural practice, such as music, media, theatre and performance, heritage, craft, design, or digital games, to start a new business arising from existing or new creative and cultural practices, to manage a portfolio of loosely connected projects in the cultural and creative industries, and to develop intrapreneurial skills for innovation in existing organisations in the cultural and creative industries. It enhances learners’ skills as creative leaders who can respond to emerging trends and opportunities to realise value in the creative economy.

The fact that my MSc is in the Management School was an additional reason: it was important to me that the course had high chances of employability and I wanted a business oriented attitude and knowledge.

Chiara Dalla Libera

MSc Creative and Cultural Industries Management (Italy)

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 17 December 2019

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