MSc International Management and Marketing modules

An ideal choice for those who wish to study both International Business Management and Marketing, this 12 month programme is designed for students from any disciplinary background and is approved by the Chartered Institute of Marketing (CIM).

The MSc International Management and Marketing is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. It has been carefully designed to provide alternative pathways suitable for those who have, or have not, studied business previously, who wish to develop an international career in management or marketing. The programme consists of nine modules with a balance between international management and marketing, as well as a project dissertation.

Accredited by the CIM (Chartered Institute of Marketing) the programme provides the knowledge and skills necessary for a career in marketing. Students will be able to draw upon the contemporary expertise of internationally renowned Management School faculty and the knowledge of local and regional businesses in a combination of theory-led and practice-oriented education.

Marketing Management

  • Led by Dr Jerzy Kociatkiewicz
  • Autumn semester, 15 credits
  • Assessment: Individual 3,000 word marketing audit and group presentation

This unit aims to introduce the discipline of marketing. It covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage. The module aims to provide students with depth of understanding of marketing planning, strategy development and marketing auditing using tools and techniques for developing strategic direction, implementation of marketing decisions including marketing communications, pricing, distribution, product and distribution decisions, segmentation, targeting and positioning decisions and buyer behaviour decisions.

Contemporary Marketing Practices

  • Led by Dr Ranis Cheng
  • Autumn semester, 15 credits
  • Assessment: Individual coursework and group portfolio

This module aims to equip students with the knowledge to apply various marketing theories in different business contexts, and to critically evaluate the contemporary issues which impact on the practices of marketing.

Global Marketing

  • Led by Dr Eva Kipnis
  • Autumn semester, 15 credits
  • Assessment: Group presentation, group assignment and individual reflection

This module provides a general overview of global marketing. It is specifically designed to prepare students for the challenge of industry and particularly working in a global context. By the end of the course students will have discovered fresh insights relating to the international market environment and be equipped for the challenge of international markets.

International Consumer Behaviour

  • Led by Dr Lien Monkhouse
  • Autumn semester, 15 credits
  • Assessment: Individual essay and 6,000 word group assignment

The consumer focus of marketing requires, among other things, that we should understand how and why consumers behave as they do. Thus, the subjects of marketing and consumer behaviour are intimately related. This unit aims to introduce students to the principles and concepts of consumer behaviour. It also investigates the issues that arise when considering consumer behaviour in the international / cross-cultural context and their implications for marketing strategy.

Marketing Research

  • Led by Dr Lien Monkhouse
  • Spring semester, 15 credits
  • Assessment: Individual research proposal and group marketing research project

This unit aims to equip students with the knowledge to plan and conduct a complete marketing research; and to critically evaluate different types of research designs and methods, with careful consideration to the ethical issues relating to the research activities.

Contemporary Chinese Business and Management

  • Led by Dr Zhong Zhang
  • Spring semester, 15 credits
  • Assessment: Examination and group presentation

This module aims to acquaint students with the Chinese business environment and practice, to enable them to understand key management issues faced by Chinese managers and to inform them of challenges encountered by international businesses operating in China or doing business with the Chinese. It covers topics such as state-owned enterprise reform, private enterprise development, reform in the financial sector, foreign trade and WTO commitments, foreign direct investment, human resources management and the Chinese business culture. An understanding of these topics is highly relevant to companies targeting the China market and essential background for graduates seeking a career in Far Eastern Business. Students are encouraged to develop business-related decision-making skills.

International Management

  • Led by Dr Tom Buckley
  • Spring semester, 15 credits
  • Assessment: Examination and group presentation

The module exposes students to the challenges and opportunities of managing in an international business environment. It provides students with the relevant management tools and frameworks that will enhance their effectiveness when operating internationally. It enables the students to identify, compare and contrast different management practices adopted internationally and appreciate the impact of national cultures and business systems on leadership styles, decision making styles, and interpersonal dynamics across cultures. The aim of this module is to assist students in gaining a broad understanding of how cultural factors and business systems impact the management of organisations within and across cultures and provide them with the necessary knowledge and skills to meet the challenges and opportunities of managing in an international business environment.

Strategic Management

  • Led by Dr David Littlewood
  • Spring semester, 15 credits
  • Assessment: Coursework

This module introduces key theories of Strategic Management and more specifically those concerned with strategy design and development, techniques and frameworks for crafting strategic options, competitive challenges of a global market environment, and implementation of strategy and change. This theoretical understanding will then be illustrated and examined by reference to the way particular companies have designed and executed their strategies. Particular attention will be devoted to introducing students to the multiple facets of strategy formulation/analysis and strategy implementation issues. Moreover, this module aims to introduce students to the theory and practice of the strategic management of business organisations. In particular, the module aims to provide a critical understanding of strategic management paradigms, strategic analysis techniques and implementation, and to encourage insight and originality of approaches in this analysis.

International Business Strategy

  • Led by Dr Junzhe Ji
  • Spring semester, 15 credits
  • Assessment: Examination and group case study

This module introduces key theories of international business strategy – those concerning the rationales for international expansion, the choice of foreign market entry strategy, and implementation of international business strategy. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring the inter-relationship between host government policies and multinational company strategies. This module aims to introduce students to the theory and practice of international business strategy and provide them with the insight and depth of understanding necessary to analyse this area.

Dissertation

  • Summer semester, 45 credits

The dissertation is the culmination of your master’s study and recognition of your capability to conduct a research project independently. Students can apply to undertake an organisation based dissertation project, arranged by the Management School. Working with an organisation, students can structure their project around a real business issue of challenge set by the host organisation. A student project will develop your employability skills, enhance your CV and give you the chance to use your insight to help an organisation develop.

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 29 November 2019


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