Jamie Rundle

Management School

Doctoral Associate in Strategy

+44 114 222 7163

Full contact details

Jamie Rundle
Management School
Room E015
Sheffield University Management School
Conduit Road
S10 1FL

Jamie's career background began in 1990 within the printing and book manufacturing sector, where he worked in a range of operations and management-based roles until 2006.

After completing his MBA at the University of Nottingham, in 2007, Jamie joined the Unipart Group - a leading UK-based supply chain, logistics and manufacturing organisation - as a lean management consultant and facilitator.

In 2009, he joined Sheffield Hallam University, UK, as Senior Lecturer in Operations and Supply Chain Management and also taking up the role of Executive MBA Course Leader.

Since 2012, Jamie has enjoyed the privilege of serving as a Non-Executive Director and Advisory Council member of The Case Centre, at Cranfield University, UK.

The Case Centre is the world's leading educational not-for-profit organisation for promoting the use of the case method.

The role allows him a central role in influencing how universities worldwide embed the case study method into their curriculum to meet the needs of students, and also to consider how case study research can enhance the relationships and impact of engagement between academia and practice.

In 2017, Jamie was invited to the judging panel for The Case Centre's prestigious case writing competition.

Since joining the academic sector, Jamie has developed detailed case studies, predominantly from qualitative primary data collected through interviews, to further his other research interests and facilitate the teaching of strategy, operations and supply chain.

His particular sector focus for developing case studies is within humanitarianism and the disaster relief supply chain.

Jamie joined the University of Sheffield in 2018 as a Doctoral Associate in Strategy where he divides his time between teaching Strategic Management and his doctoral research.

Research interests

Jamie's doctoral research aims to investigate the concept of 'dynamic capabilities' (a firm's ability to change in uncertain and high-velocity environments) in the context of small and medium-sized organizations (SMEs).

Jamie's teaching-based case study research interests have led to the publication of materials centred on disaster relief supply chain and logistics, which has also led to a forthcoming paper on customs clearance in disaster relief.

Teaching interests

Jamie is a Fellow of the UK's Higher Education Academy (FHEA) and is an advocate of discussion leadership; to this end he draws extensively upon case studies to engage the learner and facilitate the detailed discussion and analysis of contemporary and classic management issues.

His teaching draws upon his industrial experience and includes courses in International Strategy, Global Supply Chain Management, Strategic Operations Management and Performance Measurement for undergraduate, postgraduate and MBA programmes.

Additionally, he has taught extensively on Executive Education courses for organisations including Nestlé and the Post Office, as well as on many tailored courses for smaller organisations.

As well as an advocate for the use of case study-based discussion, Jamie also uses decision-making games and simulation activities, in addition to the traditional lecture format, as the basis of his teaching methodologies.

Jamie is currently an External Examiner for the University of Hertfordshire. His international teaching includes programmes in Hong Kong, Sri Lanka and Boston.

He is currently a visiting teacher at Molde University College of Logistics in Norway and previously at Metropolia University of Applied Science in Finland.