Dr Marta Herrero
PhD, MA, BA (Hons)
Lecturer in Cultural and Creative Industries
+44 114 222 3463
Full contact details
Sheffield University Management School
Marta has published widely on the non-profit and for-profit arts sector in the UK and Ireland. She has also attracted funding from the British Academy and the ESRC.
In addition to her role as Programme Director of the MSc in Creative and Cultural Industries Management, Marta is Visiting Professor at the University of Paris VIII, Institute for European Studies, and Board Member of the International Sociological Association’s Sociology of the Arts Research network.
- Research interests
Marta’s research interest in on the cultural economy with three sub-themes:
This research programme is exploring new developments in the field of philanthropy in contemporary societies. It focuses on the influence of neoliberal policies, popular culture and consumption on philanthropic behaviour and practices in the arts and cultural sector.
Entrepreneurial management models in the non-profit and the for-profit creative sector:
Marta is working on a series of case studies exploring how cultural organisations adopt entrepreneurial practices in order to increase their commercial revenue, and the influence of internal and external factors in facilitating new models of financial management.
Arts management in international art markets
This research project, in collaboration with dr ling-yun tang (university of Hong Kong), explores the emergence of new management models in two international markets, Hong Kong and London, and the specific local and global dynamics informing such models
- Collaborating profitably? The fundraising practices of the Contemporary Art Society, 1919-1939. Business History. View this article in WRRO
- Fundraising as organisational knowing in practice : evidence from the arts and higher education in the UK. International Journal of Nonprofit and Voluntary Sector Marketing. View this article in WRRO
- Understanding the liminality of individual giving to the arts. Arts and the Market. View this article in WRRO
- View this article in WRRO Undoing the market : corporate sponsorship and activist protests at Tate Galleries. Liminalities : a Journal of Performance Studies, 16(1).
- INTRODUCTION: Sociology and Art Markets. European Societies, 15(2), 155-161.
- Review essay: Maria Tamboukou, In the Fold between Power and Desire: Women Artists’ Narratives and Maria Tamboukou, Nomadic Narratives, Visual Forces: Gwen John’s Letters and Paintings. Qualitative Research, 12(5), 591-594.
- Selling national value at the auction market: The London and Dublin markets for Irish art. Cultural Sociology, 5(1), 139-153.
- Auctions, Rituals and Emotions in the Art Market. Thesis Eleven, 103(1), 97-107.
- Performing calculation in the art market. Journal of Cultural Economy, 3(1), 19-34.
- View this article in WRRO Dispositivos en la sociología de los mercados del arte: los catálogos de subastas In Rodríguez Morató A & Santana Acuña Á (Ed.), La nueva sociología de las artes. Una perspectiva hispanohablante y global Gedisa Editorial
- Book Review: Brian Moeran and Bo T. Christensen (Eds.) Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts. Organization Studies, 35(9), 1396-1398.
- The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art, by Don Thompson Marta Herrero lauds an analysis from an insider affording rare insight into the market. Times Higher Education.
- Book review: Noel Packard (ed.), Sociology of Memory: Papers from the Spectrum. Sociology, 46(1), 174-175.
- Book reviews. European Societies, 7(3), 481-509.
- Research group
Marta is a member of the BRISTT research cluster.
Marta is interested in supervising students in the following areas:
- International comparisons of fundraising in arts organisations
- Philanthropy, sponsorship and cultural policy
- Entrepreneurial behaviour and commercial resilience
- Start-up entrepreneurs
- Emerging management models in the international art market
- 2014 ESRC - Festival of Social Science
- The Strategic Advantage of Corporate Philanthropy to Sheffield’s Arts Sector
- 2014 Worldwide Universities Network (WUN) Research Mobility Program
- University of Alberta, Business School Philanthropy and Governance in Non-profit Arts Organisations: A Comparative Study UK/Canada
- 2011-13 British Academy
- Dr Marta Herrero (PI) with Dr Ling Tang from the University of Hong Kong (Co-Applicant)
- Globalisation and the Market for Chinese Art: Assessing the Role of Art Businesses’ Organisational Cultures in London and Hong Kong
- 2006-07 British Academy
- Dr Marta Herrero (PI)
- Globalisation and the Auctioneers’ Art Market: A Comparative Study in London, Edinburgh and Madrid
- 2014 ESRC - Festival of Social Science
- Teaching interests
Marta’s approach to teaching is research-led. It equips students with academic and practical skills relevant to the management of creative and cultural environments.
The use of research-led case studies offers students an ideal learning environment for the application of problem solving and critical thinking skills, enabling them to devise their own flexible, independent ways of thinking and of tackling the challenging demands of creative and cultural workplaces.
She currently teaches on three postgraduate modules in the MSc in Creative and Cultural Industries Management:
- MGT6123 Fundraising Management: Sponsorship, Philanthropy and State
- MGT6124 Critical Theories and Concepts in the Creative Industries
- MGT689 Dissertation Creative and Cultural Industries Management
- She also teaches in the postgraduate PhD module MGT6157 Social Theory for Management Researchers
- Professional activities
Invitations, invited presentations and invited reviews
- 2014: Presentation at Erasmus University Rotterdam, The Netherlands, Department of Media and Communication - ‘Arts Sponsorship, Activism and Emotions at Tate Galleries’
- 2014: Invited review for Organisation Studies of book ‘Brian Moeran and Bo T. Christensen (Eds.) Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts’
- 2014: Invited review for the Times Higher Education Supplement book review, 'The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art'
- 2013: Presentation at King’s College London, UK, Culture, Media and Creative Industries Department - ‘Resisting Cultural Sponsorship: Arts Activism and the Performance of Art Value’
- 2013: Presentation at the European Group for Organisational Studies Conference, HEC Montreal, Canada - ‘Market Devices and Emotions in Economic Sociology’
- 2013: Presentation at University of St Andrews, UK, Management School - ‘Performing Calculations in the Art Market’
Conferences and event organisation
- November 2014 The Strategic Advantage of Corporate Philanthropy to Sheffield’s Arts Sector
- Economic and Social Science Research Council, Festival of Social Science, The University of Sheffield.
- October 2014 The State of the Art of Financing the Arts: Philanthropy versus Government Grants Conference
- Organiser with Professor Anker Lund, Copenhagen Business School, Denmark, Centre for Civil Society Studies.
- September 2013 The Arts Economy Conference: New Directions in an Age of Austerity
- Management School, The University of Sheffield, International Sociological Association, Research Committee Sociology of the Arts