Dr Rachel Perry
Teaching Associate in Creative and Cultural Industries
+44 114 222 3260
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Sheffield University Management School
Rachel Perry is a teaching associate at SUMS. Her specialist academic field is theatre management, with a particular focus on leadership, risk and innovation.
Her other research interests are public arts participation, cultural policy, arts marketing and branding, and meanings of amateurism and professionalism within the arts.
Rachel has a professional background in the performing arts. Before becoming an academic, she spent ten years working in the creative industries.
She trained and worked initially as a performer and laterally as a casting director. This involved sourcing performers for the film, television, theatre, video game and music industries, plus numerous commercial campaigns for global brands and charitable organisations.
- Research interests
Following the achievement of an MSc (with Distinction) from Sheffield University Management School, Rachel carried out her PhD research at SUMS.
t investigates the management of large-scale participation initiatives within subsidised professional theatre organisations (SPTOs) and the implications for theory, practice and policy.
It also considers the concept of “Pro-Am” theatre (in which professionals and amateurs work collaboratively to create a theatrical event) and meanings of “professional” and “non-professional” theatre-making.
Rachel is also interested in models of participation within international SPTOs. Rachel’s PhD research examines a theatrical performance concept, but as a management scholar, her research is rooted in the wider creative and cultural industries.
She is an active researcher, and has recently embarked on a four year programme of research with Slung Low theatre company in Leeds, exploring the development of new Cultural Community College.
Rachel is a peer reviewer for Research in Drama Education: The Journal of Applied Theatre and Performance.
She has also presented at international academic conferences in her research area.
- Spontaneity and planning in arts attendance : insights from qualitative interviews and the Audience Finder database. Cultural Trends, 28(2-3), 220-238. View this article in WRRO
- Reading Pro-Am theatre through a serious leisure lens: organisational and policy-making implications. Leisure Studies, 32(4), 383-398.
- Teaching interests
Given her extensive practical background and knowledge of practice and policy, Rachel is passionate about the relationship between theory and practice.
She enjoys research-led teaching, bringing examples from contemporary practice and her own research into the classroom.
Rachel’s work spans thematic areas across the creative and cultural industries.
She teaches on the CCI Management, Music Management and Cultural Heritage Management Masters programmes and also teaches marketing at undergraduate level.