Mrs Sheli Smith

BA (Hons), MSc, MA, MCIPR, ACIM, MAM

Management School

Teaching Associate in Marketing

sheli.smith1@sheffield.ac.uk

Full contact details

Mrs Sheli Smith
Management School
D037
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Sheli joined the Management School as Teaching Associate in Marketing in 2022.

Before joining the University of Sheffield, Sheli held a variety of PR and marketing roles across a range of industries including public health, sustainable travel and education.

Broadly speaking, her interests lie within the remit of social marketing and behaviour change, with a special focus on socially-responsible marketing to children, marketing for public health and education. Her ESRC-funded PhD explored children's understanding of contemporary marketing content and the implications for marketing theory, policy and practice.

Sheli is an interpretivist researcher with a special interest in creative and participatory research methods. She has over ten years' experience in co-creation projects with children and young people and hard-to-reach communities.

Sheli is passionate about widening participation in higher education and supporting students from all backgrounds to achieve their potential.

Qualifications

BA (Hons) Public Relations and Communications - Sheffield Hallam University

MSc Marketing Management Practice - University of Sheffield

MA Social Research - University of Sheffield

Research interests

Broadly speaking, Sheli's research interests lie within the remit of social marketing and behaviour change, with a special focus on socially-responsible marketing to children, marketing for public health and education.

She is an interpretivist researcher with a special interest in creative and participatory research methods.

Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Grants

ESRC White Rose Doctoral Scholarship - Sustainable Growth, Management and Economic Productivity Pathway - £65,000

Santander Postgraduate Management Scholarship - £5000

Teaching interests

Sheli is passionate about widening participation in higher education and supporting students from all backgrounds to achieve their potential.

Her teaching style is influenced by her own experiences and professional background. She uses a range of techniques in her teaching practice to engage students with a variety of learning styles and continuously seeks out opportunities to develop her own skills and knowledge.

Teaching activities

Sheli has taught both undergraduate and postgraduate students on the following modules:

UG

  • Futures First; Professional Self-Development
  • Management Themes and Perspectives
  • Digital Marketing

PGT

  • International Consumer Behaviour
  • Marketing Communications
Professional activities

Sheli is a member of the Chartered Institute of Public Relations (CIPR), the Chartered Institute of Marketing (CIM) and the Academy of Marketing. She is also a member of The Collaborative and Participatory Methodological Special Interest Group (MSIG) in collaboration with the National Centre for Research Methods (NCRM) in the UK.