Dr Yajie Chen

Dr Yajie Chen is a Teaching Associate in Marketing and Cultural Creative Industries (MCCI) at SUMS. He began his teaching journey in 2019 as a doctoral researcher at the Management School. Since then, Dr Yajie Chen has contributed to the delivery of lectures, tutorials, and seminars across a wide range of modules in marketing and cultural creative industries, supporting the learning of undergraduate, postgraduate, and MBA students.

Dr Yajie Chen gained his PhD from the University of Sheffield Management School. He developed deep research interests in digital marketing, consumer behaviour and psychology, and digital CCI practices.