Dr Ranis Cheng

Lecturer in Marketing

Room: E020
Phone: +44 (0)114 222 3256
Email: r.cheng@sheffield.ac.uk
   
   
 

Ranis joined the Strategy, Marketing & International Business Division of the Management School in 2011. Previously she worked as a lecturer in Marketing at Nottingham Trent University. She gained a PhD in the area of corporate identity in the UK´s fast fashion retail sector.

Teaching

Ranis teaches mainly at the postgraduate level on the MSc Marketing Management Practice programme. She currently runs two modules including Marketing Practice and Marketing Research. Her teaching is research based, teaching contents link strongly to my personal research interests and activities.

The majority of her students are overseas students with different cultural backgrounds, her style of teaching aims to encourage students to think critically about the use of marketing research and apply marketing practices in different contexts across various continents. She also seeks to help students to develop an inquiry-based learning approach, for example, through the use of case studies and student-led presentations where they will have the opportunity to enhance problem solving, learning and decision making skills. Ranis is also a personal tutor on the undergraduate programmes.

Ranis is interested in supervising PhD students in the area of corporate branding, corporate identity and fashion retailing.

Research

Her main research areas are corporate identity, corporate branding, branding and fashion retail operations. Her work has been published in the European Journal of Marketing, The Journal of Product & Brand Management.

PhD Supervision

Her current research projects include:

  • Relationships between corporate branding, internal branding and employer branding
  • Students’ perceptions of SME marketing
  • Graduates’ employability within the SMEs sector

Ranis has worked on several funded projects, including:

  • SPUR SUCCESS £10,000 at Nottingham Trent University on SME marketing
  • Seedcorn funding at Nottingham Trent University on two research projects
  • Corporate branding and SME marketing
  • Academy of Marketing and Higher Education Academic Subject Centre for Business Management and Finance (Teaching Research and Development grant) on SME marketing and graduates’ employability

Key Projects / Grants

Title/ Description Awarding body Dates People Involved Amount
SPUR SUCCESS Nottingham Trent University 2008 Professor Claire Brindley, Dr Carley Foster, Dr Sheilagh Resnick and Dr Ranis Cheng £10000
Seedcorn Funding Nottingham Trent University Dr Sheilagh Resnick and Dr Ranis Cheng 2009 £2000
Teaching Research and Development grant Academy of Marketing and Higher Education Academic Subject Centre for Business Management and Finance Dr Sheilagh Resnick and Dr Ranis Cheng 2010 £2000