Dr Nicki Newman

University Teacher in Marketing
Undergraduate Director for Teaching Quality and Enhancement

Room: D024
Phone: +44 (0)114 222 3436
Email: N.Newman@sheffield.ac.uk
Nicki Newman  

After thirteen years of professional experience working for LloydsTSB plc, I gained a first class honors degree (BSc in Accountancy with Law) from the University of East Anglia in 2002 and a MBA (with distinction) from the University of Sheffield in 2003. I gained my doctorate in April 2012 on the effects of food marketing on children. I have been teaching at the university since 2004. I was appointed a full time Teaching Associate in Marketing in September 2010 and promoted to University Teacher in 2014. Since 2010 I have been the Programme Director for the MSc International Management and Marketing and for the BA Business Management Programme. I am currently the Undergraduate Director for Teaching Quality and Enhancement.


I have a strong teaching philosophy where I believe good teaching is about inspiring, creating and sustaining students’ interest in my subjects by collaborating and empowering them to develop the necessary skills (such as critical thinking, problem solving, group working, independent learning and time management) to become a Sheffield Graduate who will have a positive impact on society when they leave the university.

I currently lead and teach on three undergraduate marketing modules (MGT136 Management Themes and Perspectives, MGT233 Essentials of Marketing & MGT358 Integrated Marketing Communications). I also lead and teach on one MSc module for non-marketing students (MGT6045 Marketing).


Before undertaking my PhD I collaborated with Dr Mike Simpson investigating the critical success factors for owner-managers in SMEs. In addition, during my PhD I worked with Dr Caroline Oates on an Academy of Marketing funded project on the prominence of food products within children’s television programmes. My thesis examined the frequency and impact of different communications used by the UK food industry when targeting children.

Since working as a University Teacher I have become extremely interested in issues of Learning and Teaching and have worked on projects related to improving the response rate to the annual NSS survey and the personal tutoring system. I am currently working on a number of projects looking at improving the quality and the students’ engagement with feedback.

Key Projects / Grants

Title/ Description Awarding body Dates People Involved Amount
Curriculum Development Fund The University of Sheffield April 2013 to April 2014 Dr Nicki Newman, Professor Paul Latreille £1000

Professional Activities, Recognition and Other Information

Current chairs/boards

  • I am a member of the Chartered Institute of Marketing

Current external examining

  • I am an external examiner for Leeds University Business School's marketing related undergradaute programmes