MSc Marketing Management Practice

This MSc is designed to lead graduates into a career in marketing management. It will provide you with the knowledge and skills for a career in the marketing discipline and is accredited by the Chartered Institute of Marketing (CIM).

Key facts

Study mode: Full time
Duration: 12 months
Next start date: September 2019


Taught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.

The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc Marketing Management Practice also qualify for Chartered Marketer status. You also have the option to undertake an organisational project, giving you real-world work experience within a company.

The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma.


Global Marketing

Led by Dr Eva Kipnis

Autumn semester, 15 credits

Assessment: Group presentation, group assignment and individual written reflection

This module provides a general overview of global marketing. It is specifically designed to prepare students for the challenge of industry and particularly working in a global context. By the end of the course students will have discovered fresh insights relating to the international market environment and be equipped for the challenge of international markets.

Marketing Management

Led by Dr Jerzy Kociatkiewicz

Autumn semester, 15 credits

Assessment: Individual 3,000 word written report and group presentation

This unit aims to introduce the discipline of marketing. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage. This unit aims to provide students with depth of understanding of marketing planning, strategy development and marketing auditing using tools and techniques for developing strategic direction, implementation of marketing decisions including marketing communications, pricing, distribution, product and distribution decisions, segmentation, targeting and positioning decisions and buyer behaviour decisions.

Contemporary Marketing Practices

Led by Dr Ranis Cheng

Autumn semester, 15 credits

Assessment: Individual coursework and group portfolio

This unit aims to equip students with the knowledge to apply various marketing theories in different business contexts, and to critically evaluate the contemporary issues which impact on the practices of marketing.

Marketing Communications

Led by Dr Hossein Olya

Autumn semester, 15 credits

Assessment: Individual essay and case study coursework

Marketing communications are the most visible elements of the marketing mix, offering consumers and stakeholders an immediate image of an organisation. In this module, we explore the role of marketing communications, how they developed, and their current uses and future trends, by looking at a combination of theoretical and practical approaches to the topic. Areas covered will include identification and comparison of the different communications; the role and evaluation of communications in different markets; and recent developments in integrated marketing communications. The broad aims of the module are to facilitate a critical view of marketing communications based upon an integrated perspective, and to provide the material for students to apply theoretical knowledge to practical situations.

International Consumer Behaviour

Led by Dr Lien Monkhouse

Autumn semester, 15 credits

Assessment: Individual essay and 6,000 word group coursework

The consumer focus of marketing requires, among other things, that we should understand how and why consumers behave as they do. Thus, the subjects of marketing and consumer behaviour are intimately related. This unit aims to introduce students to the principles and concepts of consumer behaviour. It also investigates the issues that arise when considering consumer behaviour in the international / cross-cultural context and their implications for marketing strategy.

Marketing Research

Led by Dr Lien Monkhouse

Spring semester, 15 credits

Assessment: 2,500 word individual report and group project and report

This unit aims to equip students with the knowledge to plan and conduct a complete marketing research; and to critically evaluate different types of research designs and methods, with careful consideration to the ethical issues relating to the research activities.

Retail and Services Marketing

Led by Dr Panayiota Alevizou

Spring semester, 15 credits

Assessment: Group presentation and report

This unit aims to equip students with the knowledge to apply marketing theories to a retail context, and to critical evaluate the retail operations using a retail audit. Also, this unit aims to provide students with knowledge of the services sector and offer insights into the various marketing challenges that the sector is facing today.


Led by Dr Ranis Cheng

Spring semester, 15 credits

Assessment: Individual 3,000 word essay

This unit engages students with different theoretical perspectives on brands, their management, and the relationship between brands and their socio-cultural context. The learning process exposes the students to a wide range of brand examples. Students draw on the theoretical perspectives to write an analytical critique of a specific brand.

Marketing in Society

Led by Dr Jerzy Kociatkiewicz

Spring semester, 15 credits

Assessment: Individual 3,000 word essay

This module deals with the social context of marketing. It draws on a variety of issues engaging contemporary marketing practice, and examines the implication of the the adoption of the marketing concept as one of the dominant business aproaches, as well as its widening use as a tool for framing and solving societal issues. It aims to help students gain understanding of the interplay between marketing discourse and practice on the one hand, and social and cultural environment on the other. It examines the role marketing plays within contemporary societies, its proposed and applied uses outside of business settings, and presents the critical discussion of the marketing concept as a general problem-framing and solving tool, as well as the ethical implications thereof.


Summer semester, 45 credits

The dissertation is the culmination of your master’s study and recognition of your capability to conduct a research project independently. Students can apply to undertake an organisation based dissertation project, arranged by the Management School. Working with an organisation, students can structure their project around a real business issue of challenge set by the host organisation. A student project will develop your employability skills, enhance your CV and give you the chance to use your insight to help an organisation develop.

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

We timetable teaching across the whole of our campus, the details of which can be found on our campus map. Teaching may take place in a student’s home department, but may also be timetabled to take place within other departments or central teaching space.


The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Sheffield has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Students are exempt from two modules on the CIM's Certificate in Professional Marketing and one module on the CIM's Diploma in Professional Marketing, subject to satisfactory scores in the MSc. For more information, visit the CIM's Graduate Gateway.

Click here to find out more about this programme's accreditation and exemptions.

Careers and employability

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your programme.

You will have many opportunities during your course to engage in personal and professional development. Our programmes are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, the ability to deal with complex issues creatively and systematically; and the conceptual understanding required to evaluate current scholarship and research techniques.

Fees and funding


Tuition fees for 2019-20 are:

GBP 13,750 for EU Students
GBP 23,600 for non-EU Students

You may incur fees for late registration, re-examination and re-submission. Click here to find out more.


There are a number of scholarships which students may be eligible for, visit the following links for more information:
Sheffield University Management School Scholarships
University of Sheffield Scholarships
International Student Scholarships
For more information about fees and funding your studies, click here.

Student Testimonial


Cindy Chu, MSc Marketing Management Practice (Taiwan)

What were you doing before you started your course? Before started my course at the University of Sheffield, I was studying in the department of English in Taiwan and had a part time job in a doughnut shop.

Why did you choose to study in the UK? There are three main reasons why I choose to study in the UK. First and foremost, the UK has a stable economic and political status quo, which means it provides a decent environment for foreign students to study in here. Secondly, UK has a high reputation for having numerous prominent universities – as a result, there is a growing number of people who choose to study in the UK. Lastly, I personally like the history and culture of the UK, and this has inspired me to come and explore more about British people and their culture.

Why did you want to study a postgraduate course? It is mainly because just having a Bachelor’s degree is not competitive enough for finding the standard of job I want in the future.

Why did you choose Sheffield University Management School and your course? First of all, Sheffield University Management School provides students with a brand new facility on which the construction was only completed in June 2013. Secondly, Sheffield University Management School has integrated career services and alumni assistance so students are guaranteed to have help in finding a career or further studies after finishing our Masters. I chose to study the MSc Marketing Management Practice because I want to explore and learn more besides literature, and marketing management is a more practical science which can be put in practice in almost every sector.

How important was the School’s reputation in helping you decide to come here? The school’s ranking and reputation was a key element when deciding where to study, since it is a way that other people judge you either in society or when applying for a job in the future.

Were you nervous about coming to the UK? How did the School help you settle into University life? The answer is absolutely for certain, and even though I have been to the UK twice before finally decided to study in here, I found it quite difficult to settle down. The School offered a guide in the Sheffield Train Station to help us reach the school accommodation, and there were assistants available at the campus giving help and advice to students in introduction week. Also, the Students’ Union provides programmes (such as the Sheffield Walk & Tea Tour) for free at weekends during this time to help people discover different areas of Sheffield.

What have you most enjoyed about your course so far? At the moment I find module tutorials the most interesting, since during seminars we are available to discuss certain subjects, issues or case studies with our friends, learn more while exchanging different ideas, and the tutors would be able to communicate with each of the students. That helps us answer questions we’ve thought of in the lecture.

What do you like most about Sheffield as a city and why? Sheffield is a nice city for both studying and living, for the reason that it has a good public security and at the same time it is a tranquil environment for students to study.

What do you do in your spare time? For most of my spare time, I go out with my flatmates either to have a meal in the city centre, or go shopping to Meadowhall. At the weekend, we participate in some events held by societies or sometimes we join ‘Give it a Go’ programmes and visit other cities in the UK.

What do you want to do when you graduate? I would really like to find a job or start a career in the UK. I’ve studied here, and it could be an opportunity to experience working overseas.

How do you feel the Management School has helped you increase your career prospects, either through your course or its support services such as the Employability Hub? From my perspective, the Management School indeed put efforts on this issue. For example, I received a box when entering into my accommodation which included information on the career service and, in introduction week, there was a speech which also discussed finding a future career.

How to apply

Entry requirements

Appealing to graduates from any disciplinary background, you are interested in marketing management and will want to gain knowledge and a critical appreciation of the subject

You will have a good upper second-class honours degree (2.1) or an approved professional qualification. For overseas students, Sheffield University Management School’s standard English requirement is IELTS 6.5 (with no less than 6 in each part). For detailed information on our English language requirements, click here.

Apply now

Staged admissions process

Applications to this course are assessed using our staged admissions process.

Stage For applications received by We aim to return decisions by
1 15 January 2019 15 February 2019
2 28 February 2019 31 March 2019
3 14 May 2019 15 June 2019
4 21 July 2019 15 August 2019

You can find information about the process on our staged admissions web page:

Staged admissions for postgraduate applications 

Pathway Programmes

Our International College provides international students with pathway programmes for progression to degree study at the University.


If you have any enquiries about your suitability, please contact our Postgraduate Admissions Team:
Telephone: +44 (0)114 222 3376