MA Music Management
|One year (full-time) or two years (part-time).|
|The teaching component of the programme is based on Autumn and Spring semesters. Over the summer you will complete your dissertation in consultation with an academic supervisor.|
|This programme is offered as a MA (180 credits).|
|Teaching is delivered through lectures, seminars and individual tutorials. Projects may see students undertaking consultancy and promotions with national partners. Assessment takes a variety of forms such as reports and essays. Visit the online prospectus for additional information.|
This is the module outline for 2018/19 Entry and is subject to change for 2019/20
Students will take the following modules (90 credits total)
- MUS636 Strategic planning for music business clients (15 credits)
Strategic planning for music business clients is practice based as students learn the skills necessary to work in the real world of music management. Students will research an issue faced by a professional music client, drawing conclusions from their research and providing recommendations on how to move forward.
- MUS638 Principles of Music Management (30 credits)
Principles of Music Management consists of weekly lectures and seminars, each of which is devoted to exploring key principles underpinning successful music management practice. Thus for example seminars will focus upon audience research and engagement, communication principles for music management and identifying and utilising digital tools and platforms.
- MUS629: Dissertation (Music Management) (60 credits)
The dissertation provides the final element in the MA in Music Management. It comprises a dissertation of c.15,000 words requiring original investigation and research by the student on a topic within the area of music management approved by the unit tutor. Learning is supported by on-going individual tutorials.
In addition, students will take either
- MGT682: Research Methods (15 credits)
Appreciating research is important for a variety of reasons (not only the MA dissertation); in particular, evaluating research reports and papers written by others, commissioning research to help inform management decisions, and planning and undertaking one’s own research. Important aspects of this are understanding how knowledge is produced, the assumptions underpinning the research process, and its limitations. Research design is often based on competing assumptions about the nature of knowledge, and will therefore be conducted with varying methods and degrees of technical expertise. An understanding of the process of knowledge production will enable students to critically evaluate research results – whether other people’s or their own – and to plan a realistic research project for their dissertation.
- MUS6000: Research Techniques (15 credits)
Research Techniques provides a general introduction to research methods in music, with particular reference to : (1) bibliographical methods, library resources, on-line and hard-copy abstracts and indices; (2) manuscript sources, discographies, specialist sound/music libraries and other resources; (3) developing a research area; exploring references, following leads and evaluating sources; (4) music processing; (5) presentation skills; (6) current methods in survey/questionnaire/interview techniques; (7) careers skills; (8) professional development; (9) giving and receiving feedback; (10) reflective skills.
In addition, students will take 30 credits from
- MGT6043: Accounting and Financial Management (15 credits)
Whether you’re contemplating self-employment or any career in the field of management, an ability to interpret accounting reports and exercise financial judgement is essential. The aim of this module is to equip non-financial students with an appropriate level of financial competence – and confidence – and hence views finance from the perspective of general management: that is, as users of financial information. This means that learning does not take the form of a series of technical exercises but grasping concepts and applying them to the real world, as demonstrated by the module tutors. The accounting element of the module is concerned primarily with the uses and limitations of published financial statements and internal accounting reports and controls. The financial management element of the module examines the role of accounting and market data to support decisions on funding, investment, organisational control and performance monitoring.
- MGT6124: Critical Theories and Concepts in the Cultural and Creative Industries (15 credits)
This module aims to provide an overview of the theories, concepts and analytical approaches deployed in research on the cultural and creative industries. It will demonstrate the application of theories and concepts, drawing upon examples of case studies on the cultural and creative industries and will critically assess the relevance of existing theories and concepts to the study of the CCIs in contemporary societies.
- MGT6125: Cultural Marketing (15 credits)
Cultural Marketing aims to develop students’ understanding, knowledge and analytical skills in relation to marketing and consumption practices within the Creative and Cultural Industries (CCIs), and specifically in relation to the CCI business context, types of CCI organisations and marketing management practices, as well as aspects of fan, audience and consumer behaviour. The module content includes theoretical approaches to marketing and consumption practices in a range of CCI sectors, for example, film, fine art, music, literature, fashion, performing arts and heritage.
In addition, students will take 30 credits from
- MGT6121: Managing Festivals, Events and Creative Performances (15 credits)
Managing Festivals, Events and Creative Performances explores the growth development, characteristics, issues and influences relevant to international art fairs, festivals, expos and events and their impact on localities in terms of income generation, providing added value to tourist spaces, and their role in showcasing cultures and cultural products and places. It is primarily concerned with those art fairs, exhibitions and events that either showcase cultures or are located within the broad field of Creative and Cultural Industries, providing access to cultural products and cultural capital.
- MGT6123: Fundraising management: sponsorship, philanthropy and the state (15 credits)
This module provides students with an understanding of the various income-generating sources available to the creative and cultural industries. It focuses on how the private sector, business and individuals, has financed the CCIs, and their advantages and disadvantages as funding mechanisms. The module will also explore the changing role of public, government funding as well as assessing the strengths of cultural policy in supporting the financial viability of the sector. The module will be delivered through lectures and group discussion of case studies during seminar sessions.
- MGT6126: Managing Creative Brands (15 credits)
Managing Creative Brands aims to develop students’ understanding, knowledge and analytical skills in relation to the management of creative brands within the Creative and Cultural Industries (CCI) context, and specifically in relation to artist(e), group, organisational and other types of brands. The module content includes theoretical approaches to brand management in a range of CCI sectors, for example, film, fine art, music, literature, performing arts and heritage.
- MGT696: Creating Entrepreneurial Ventures (15 credits)
This module seeks to provide students with an introduction to creating entrepreneurial ventures from the perspective of the entrepreneur with an emphasis on the theory and practice of venture development. Focusing on the development of a new venture, the module explores different aspects of the process over the duration of the course. Although entrepreneurial ventures can emerge from a variety of different contexts, this module is focused on the entrepreneurial process in terms of the creation of a completely new and independent venture. Focusing on different aspects of the process, the module explores opportunity development, design thinking, marketing, finance, and leadership. By drawing together theories and practice relating to aspects of venture creation, this module seeks to examine some of the myths that surround entrepreneurship. While there is no ‘blueprint’ for perfectly creating a new entrepreneurial venture, this module considers a number of critical issues to provide students with an understanding of those factors that can affect entrepreneurial success.
- MUS637 Staging Music in Theory and Practice (15 credits)
Staging Music in Theory and Practice is practice based as students develop and run a one day music related event within the local community. There will be theoretical input at the start of the course on the nature and impacts of, and planning for, art oriented festivals and events including marketing and the practical application of legal and health and safety principles.
The content of our courses is reviewed annually to make sure it is current and relevant. Individual modules may be updated or withdrawn in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, curriculum review, staff availability, and variations in student numbers. In the event of a material change the University will inform students in good time and will take reasonable steps to minimise disruption.