Description
Health Promotion attempts to enable people to take control over and improve their own health. It builds on knowledge from behavioural science that individual behaviour and health are determined by the social, physical and economic environment. This module will consider the nature of health promotion from a global perspective, the associated ideological dilemmas, current understanding of individual and group behaviours, methods of promoting health and the evaluation of health promotion. The module will use the 5 key principles within the Ottawa Charter applied to health promotion as a framework. Case studies will be used to give students practical examples of health promotion in different countries.