INF6012   SEO and Website Design   (15 credits)

Description

This module aims to teach the key principles of search engine optimised (SEO) and user-centred website design; including areas of search optimised and accessible design, content strategy, requirements analysis, user experience, and Web standards compliance. Students will have opportunities to apply this knowledge to authentic design problems and develop web authoring skills valued by employers. In particular, students will be introduced to the latest web mark-up languages (currently HTML5 and CSS3) and issues surrounding long-term search ranking, globalisation, internationalisation and localisation - with a business focussed context.

Reading List