28 March 2006

Dr Peter Harris awarded an ESRC Travel Fellowship to visit University of British Columbia

Dr Peter Harris has been awarded an ESRC Travel Fellowship to visit the Consumer Behaviour Laboratories at the University of British Columbia’s Sauder School of Business in Vancouver, Canada, in the autumn of 2006. The Fellowship, under the auspices of the ESRC’s e-Society Research Programme, will enable Dr Harris to work with Professor Dale Griffin of the Marketing Division at UBC on their joint interests in how people use the Internet to search for information when responding to health threats and consumer warnings.

The e-Society Fellowships are awarded to researchers who can demonstrate how their visit will extend the work of their existing e-Society research project by adding international data and analysis and improving international collaboration. The fellowship has been awarded to Dr Harris to extend the e-Society research project on the use of the Internet for information and advice seeking in the health and fitness domain conducted with colleagues in the P@CT L@B at the University of Northumbria.

Professor Griffin holds the Advisory Council Chair in Consumer Behaviour at UBC. His research interests include the investigation of how consumers respond to information about health threats associated with consumption of certain products, such as mercury warnings for canned tuna: