Social and behaviour change
The Social and Behavioural Change research cluster conduct fundamental research to develop models of behaviour change and to understand how behaviour change can be measured and influenced.
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The group focus on understanding psychological influences, for example addressing the role of self-compassion in goal achievement and societal and environmental factors, for example in understanding the role of political humour in influencing behaviour.
Research carried out by this group has been applied to key challenges facing society including promoting health behaviours, tackling addiction, obesity and weight management, and engaging in behaviours that support sustainability.