@article{article, title  = {{Customer integration and customer value: contingency roles of innovation capabilities and supply chain network complexity}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/scm-12-2020-0626 }},

 year = {{2022}},

 month = {{2}},

 author = {{Fianko AO and Essuman D and Boso N and Muntaka AS}},

 doi = {{10.1108/scm-12-2020-0626}},

 volume = {{28}},

 journal = {{Supply Chain Management: An International Journal}},

 issue = {{2}},

 pages = {{385-404}},

 note = {{Accessed on 2025/08/19}}}