@article{article, title  = {{Brand Promise and Brand Community: Insights from a survey of online community members}},

 publisher = {{Emerald Insight}},

 url = {{http://dx.doi.org/10.1108/SBM-09-2012-0039 }},

 year = {{2016}},

 month = {{5}},

 author = {{O'Reilly D and Stride CB and Guimares G}},

 doi = {{10.1108/SBM-09-2012-0039}},

 volume = {{6}},

 journal = {{Sport, Business and Management: an International Journal}},

 issue = {{2}},

 pages = {{137-157}},

 note = {{Accessed on 2025/11/06}}}