TY  - JOUR

T1  - Brand Promise and Brand Community: Insights from a survey of online community members

JO  - Sport, Business and Management: an International Journal

UR  - http://dx.doi.org/10.1108/SBM-09-2012-0039

PY  - 2016/05/09

AU  - O'Reilly D

AU  - Stride CB

AU  - Guimares G

ED  - 

DO  - DOI: 10.1108/SBM-09-2012-0039

PB  - Emerald Insight

VL  - 6

IS  - 2

SP  - 137

EP  - 157

Y2  - 2025/11/06

ER  -