@article{article, title  = {{Engaging visitors of science festivals using augmented reality: asymmetrical modelling}},

 publisher = {{Emerald}},

 url = {{}},

 year = {{2020}},

 month = {{1}},

 author = {{Olya H and Jung TH and Tom Dieck MC and Ryu K}},

 doi = {{10.1108/ijchm-10-2018-0820}},

 volume = {{32}},

 journal = {{International Journal of Contemporary Hospitality Management}},

 issue = {{2}},

 pages = {{769-796}},

 note = {{Accessed on 2025/11/16}}}