@article{article, title  = {{Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol‐free and low‐alcohol products which share branding with regular strength alcohol products?}},

 publisher = {{Wiley}},

 url = {{https://doi.org/10.1111/add.16504 }},

 year = {{2024}},

 month = {{4}},

 author = {{Critchlow N and Holmes J and Fitzgerald N}},

 doi = {{10.1111/add.16504}},

 volume = {{120}},

 journal = {{Addiction}},

 issue = {{1}},

 pages = {{4-6}},

 note = {{Accessed on 2025/11/17}}}