TY  - JOUR

T1  - Alibi marketing? Surrogate marketing? Brand sharing? What is the correct terminology to discuss marketing for alcohol‐free and low‐alcohol products which share branding with regular strength alcohol products?

JO  - Addiction

UR  - https://doi.org/10.1111/add.16504

PY  - 2024/04/17

AU  - Critchlow N

AU  - Holmes J

AU  - Fitzgerald N

ED  - 

DO  - DOI: 10.1111/add.16504

PB  - Wiley

VL  - 120

IS  - 1

SP  - 4

EP  - 6

Y2  - 2025/11/17

ER  -