@inbook{inbook, title  = {{Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective}},

 publisher = {{Edward Elgar Publishing}},

 url = {{https://doi.org/10.4337/9781035328222.00006 }},

 year = {{2024}},

 month = {{11}},

 author = {{Mehmood K and Rehman MA and Rafi A and Mogaji E}},

 doi = {{10.4337/9781035328222.00006}},

 isbn = {{9781035328215}},

 pages = {{9-24}},

 note = {{Accessed on 2025/10/20}}}