@article{article, title  = {{Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?}},

 publisher = {{Elsevier BV}},

 url = {{}},

 year = {{2019}},

 month = {{6}},

 author = {{Sena V and Ozdemir S}},

 doi = {{10.1016/j.indmarman.2019.05.016}},

 journal = {{Industrial Marketing Management}},

 note = {{Accessed on 2025/12/01}}}