TY  - JOUR

T1  - Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

JO  - Industrial Marketing Management

PY  - 2019/06/06

AU  - Sena V

AU  - Ozdemir S

ED  - 

DO  - DOI: 10.1016/j.indmarman.2019.05.016

PB  - Elsevier BV

Y2  - 2025/12/01

ER  -