@article{article, title  = {{Customer analytics and new product performance: the role of contingencies}},

 publisher = {{Elsevier}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/208191 }},

 year = {{2024}},

 month = {{2}},

 author = {{Ozdemir S and Wang Y and Gupta S and Sena V and Zhang S and Zhang M}},

 doi = {{10.1016/j.techfore.2024.123225}},

 volume = {{201}},

 journal = {{Technological Forecasting and Social Change}},

 note = {{Accessed on 2025/11/29}}}