@article{article, title  = {{Implementing customer relationship management successfully: a configurational perspective}},

 publisher = {{Elsevier BV}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/213006 }},

 year = {{2023}},

 month = {{12}},

 author = {{Ivens B and Kasper-Brauer K and Leischnig A and Thornton SC}},

 doi = {{10.1016/j.techfore.2023.123083}},

 volume = {{199}},

 journal = {{Technological Forecasting and Social Change}},

 note = {{Accessed on 2025/12/06}}}