@inproceedings{inproceedings, title  = {{PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES}},

 publisher = {{Global Alliance of Marketing & Management Associations}},

 url = {{https://doi.org/10.15444/gmc2016.06.09.04 }},

 year = {{2016}},

 month = {{7}},

 author = {{Leischnig A and Ivens B and Thornton S and Pardo C}},

 doi = {{10.15444/gmc2016.06.09.04}},

 journal = {{Global marketing conference proceeding}},

 pages = {{909-920}},

 note = {{Accessed on 2025/12/06}}}