TY  - CONF

T1  - PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES

JO  - Global marketing conference proceeding

UR  - https://doi.org/10.15444/gmc2016.06.09.04

PY  - 2016/07/01

AU  - Leischnig A

AU  - Ivens B

AU  - Thornton S

AU  - Pardo C

ED  - 

DO  - DOI: 10.15444/gmc2016.06.09.04

PB  - Global Alliance of Marketing & Management Associations

SP  - 909

EP  - 920

Y2  - 2025/12/06

ER  -